Research also reveals that print is still king in the eyes of in-house PROs

More than three-quarters (78 per cent) of in-house PR officers feel that digital PR services are inconsistently priced, according to new research released today by Ruder Finn UK.

Ruder Finn’s corporate and technology division is today launching a new service branded Ruder Finn Innovation Studios. The new services span digital communications including social media, website development, community development, training and education. Ged Carroll, previously at Waggener Edstrom, joined Ruder Finn as director, digital strategies to drive Ruder Finn Innovation Studios in the UK.

Ruder Finn UK has appointed Adele McIntosh as an associate director from Brands2Life in its corporate and technology division.

Ruder Finn UK has been appointed by the Malaria Consortium to spearhead an advocacy and communications programme around World Malaria Day, on 25 April 2009.

Ruder Finn UK has won an account working with Alterian on a social media programme designed to increase the company’s dialogue with digital agencies and widen Alterian’s own digital footprint.