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HEALTHCARE

We provide communications expertise to the pharmaceutical industry, patient advocacy groups and NGOs. We know how to navigate today's complex health environment to deliver creative campaigns that make a difference.

TECHNOLOGY

From enterprise software to marketing technology; virtualisation to biotechnology; green computing to nanotechnology and social software to mobile communications; the technology PR team at Ruder Finn loves it all.

PUBLIC AFFAIRS & CORPORATE COMMUNICATIONS

Ruder Finn offers corporate communications and public affairs advice to parliament, NGOs and a wide range of commercial organisations. Our services include building corporate reputation, Parliamentary, legislative and regulatory issues management

CONSUMER & LIFESTYLE

The battle for consumer attention has never been more fierce. Ruder Finn is behind some of the world's most hard hitting, creative, integrated campaigns that deliver business results.

 

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HEALTHCARE

We feel passionate about the power of communications and its ability to make a difference in health. We understand our clients' needs and the environment in which they work.

  • Strategic counsel
  • Media strategy, training and relations
  • Crisis and issues management
  • CSR and corporate communications
  • Advocacy and stakeholder relations
  • Market access programmes
  • Patient and healthcare professional education
  • Disease awareness
  • Internal communications
  • Medical education
  • Advisory boards
  • Meetings and conference support

› CONTACT US TO FIND OUT MORE

 

TECHNOLOGY

Ruder Finn is paving the way for virtual and real-world technologies, products and services that connect individuals, businesses and societies across networks, communities and borders.

Ruder Finn delivers programs and measureable results that serve:

  • Technologies
  • Start-ups
  • Mobile
  • B2B
  • Consumer electronics
  • Gadgets

› CONTACT US TO FIND OUT MORE

 

PUBLIC AFFAIRS & CORPORATE COMMUNICATIONS

Our clients span many industries, from pharmaceutical to environmental, not-for-profits to international media organisations. Having worked in parliament and as business journalists, our teams understand how to build creative, hard-hitting campaigns that support your public affairs objectives:

  • Policy development and political monitoring
  • Political blogger relations
  • Political issues management
  • Stakeholder building and campaigning
  • Parliamentary events and speakers
  • Trade, investment and political events / envoys
  • Message development and corporate media training
  • Issues and crisis management
  • International business media relations
  • Broadcast media programmes
  • CSR communications
  • Internal communications

› CONTACT US TO FIND OUT MORE

 

CONSUMER & LIFESTYLE

Ruder Finn builds interest and anticipation for both new and existing products, services and causes and helps create, connect or get a head-start on today's trends. Our data-led approach ensures the ideas work across paid, earned, owned and earned media. Areas of expertise include the following industries:

  • Media and entertainment
  • Consumer technology/gadgets
  • Mobile
  • Gaming
  • Consumer Health
  • Food and beverage
  • Utilities
  • Travel
  • Automotive
  • Fashion/beauty
  • Retail
  • Luxury goods
  • Education
  • Third sector

› CONTACT US TO FIND OUT MORE

 

STRATEGY

The starting point of any campaign is building a data-led strategy that ties strongly back to commercial objectives. Our campaigns go beyond the fight for coverage in the "attention economy" and deliver results that will solve a business problem using an innovative approach.

INSIGHTS

As a creative agency, we know that great ideas come from data that provides understanding of the audience that you are trying to reach.

BROADCAST

In order to engage with your audiences, we need a story to tell. Useful, engaging and entertaining content is required across the majority of campaigns today but it must tie in to your wider business story and have a clear and measurable call to action, not just cool for the sake of it.

DIGITAL

In order to successfully deliver owned content assets Ruder Finn has built up considerable amount of experience in developing and maintaining digital assets including: Facebook applications, corporate websites, blogs, micro-sites, software applications for PCs, tablets and mobile devices.

SOCIAL MEDIA

We approach the media from a 360 view across paid (PPC, advertorial, sponsorship, banners, out of home) earned (media, community and blogger relations), owned (your own media, newsletters and digital properties) and shared (social media, viral, word of mouth).

 

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STRATEGY

The starting point of any campaign is building a data-led strategy that ties strongly back to commercial objectives. Our campaigns go beyond the fight for coverage in the "attention economy" and deliver results that will solve a business problem using an innovative approach. Our results amaze audiences, integrate with a wider communications narratives and create a measurable behaviour change whether that is product sales, advocacy or a simple call to action.


› CONTACT US TO FIND OUT MORE

 
 

INSIGHTS

As a creative agency, we know that great ideas come from data that provides understanding of the audience that you are trying to reach. We bring a strategic and integrated approach to every project, utilising a range of insights and measurement tools from campaign planning across online, offline, mobile and out-of-home; through to mid-campaign optimisation and measuring success at the end of the activity.


› CONTACT US TO FIND OUT MORE

 
 

CONTENT PRODUCTION

In order to engage with your audiences, we need a story to tell. Useful, engaging and entertaining content is required across the majority of campaigns today but it must tie in to your wider business story and have a clear and measurable call to action, not just cool for the sake of it. Like all PR agencies, Ruder Finn is expert at producing a range of written media and internal content, but our capabilities extend far beyond this to include: adverts, games, documentaries, stands and pop-up environments, kiosks, video, PR infographics, experiential content and lots more. Regardless of the media used, everything we create will be integrated, socialised and deliver against the campaign and commercial objectives.


› VISIT RFI STUDIOS WEBSITE

 

› CONTACT US TO FIND OUT MORE

 
 

DIGITAL

In order to successfully deliver owned content assets Ruder Finn has built up considerable amount of experience in developing and maintaining digital assets including: Facebook applications, corporate websites, blogs, micro-sites, software applications for PCs, tablets and mobile devices.


› VISIT RFI STUDIOS WEBSITE

 

› CONTACT US TO FIND OUT MORE

 

 

SOCIAL MEDIA

We approach the media from a 360 view across paid (PPC, advertorial, sponsorship, banners, out of home) earned (media, community and blogger relations), owned (your own media, newsletters and digital properties) and shared (social media, viral, word of mouth). Each member of our team is an active community participant in their own right and comes to your account with a wealth of both industry and influencer connections. Working alone or as part of your wider agency network, we work hard to make sure every campaign is integrated ensuring the best results for the lowest budget.


› CONTACT US TO FIND OUT MORE

 
 

VISION

Today's agency is not a media relations shop or an internal comms organisation. It's not a digital boutique or a social media specialist. We have to work at the intersection of all routes to audience, and communicate effectively and consistently across them all. And today's campaigns MUST have the Creative Edge.

LEGACY

Looking At the Past and Into the Future: A Message From David Finn

I once described PR as “an old method of advocacy and salesmanship updated to meet the conditions of a mass society,” but that description now seems too simplistic.

LEADERSHIP

Our senior management team is a bright, experienced and accomplished bunch who genuinely love PR and are still very involved in client work and campaign development. On the whole we prefer that to swimming in spreadsheets! Meet some of us here.

OFFICES

Ruder Finn, Inc. is one of the largest independent integrated communication firms in the world. Through offices and affiliates worldwide, the agency serves the global and local communication needs of more than 250 corporations, governments and nonprofit organizations.

AWARDS

Creative edge and team collaboration are a recipe for really innovative ideas. Our breakthrough campaigns have been celebrated within the industry for their excellence. Here are a few of our most recent awards.

 

 

ABOUT RUDER FINN, INC
Ruder Finn is a leading independent communications agency with more than 65 years experience. Maintaining offices in New York, San Francisco, Washington DC, Boston, London, Paris, Basel, Beijing, Hong Kong, Shanghai, Singapore and Guangzhou, the agency employs over 400 of the leading public relations professionals in the world. Ruder Finn is organized around four strategic pillars that reflect its key areas of leadership: Health & Wellness, Corporate & Public Trust, Global Connectivity and Life & Style. Expertise includes corporate reputation management, branding, cultural and social issues, and intent-driven social media through its full-service digital agency, RFI Studios.

VISION

Nick Leonard UK Managing Director

What is Public Relations now?

Most people will say that PR has changed vastly over the past five years. That digital has changed the game. That the 'traditional' approach to communications is dead. It's not. The core disciplines have never changed.

Organisations still need to talk to their audiences.

The difference now is that we still talk. Engage. Persuade. Articulate. But now it is easier to listen and to have a useful dialogue.

The channels we use, the strategies we deploy, and the way in which we interact with audiences may be more diverse and dynamic, but old fashioned principles remain. Today's agency is not a media relations shop or an internal comms organisation. It's not a digital boutique or a social media specialist. It's not a Government relations bureau or advocacy firm. Today's Public Relations team has to work at the intersection of all routes to audience, and communicate effectively and consistently across them all.

Focusing on a single channel – media, social media, Government relations etc. – is an isolated and limited strategy. We communicate in so many ways and consume information across so many different formats and any campaign needs to reflect this reality. People are jaded, brands must fight harder than ever for smart, attention-grabbing campaigns.

Creative Edge is our response to these challenges. Creative Edge is channel neutral. It is driven by research, data, science and facts. It focuses on key audiences and uses the appropriate channels to reach them with the right campaigns, messages and materials delivered at the right time.

Put simply, it's about taking a client's communications problem, applying insight, and solving it in a creative way. The manifestation of this varies according to the challenge…

…it could be a coffee table book.....a corporate partnership with mumsnet...a pop-up clinic to focus on a disease area...a website...a cartoon...a TV ad...a viral video... a campaign strapline...an event.....an experiential idea...a 3D design... a crowdsourced movie…a game to help with recruitment...an internal comms podcast...an e-learning module...an iPad app for GPs... or even (and often) a number of these tactics in tandem…

The result is designed to influence, delight and amaze audiences, whilst being integrated with the wider communications narrative, and resulting in a marked and measurable behavioural change.

Because in a world where it's easy to be drowned out by noise, only the best designed and deployed campaigns really stand out.


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LEGACY

David Finn Chairman, Ruder Finn, Inc.

Looking At the Past and Into the Future:
A Message From David Finn

I once described PR as "an old method of advocacy and salesmanship updated to meet the conditions of a mass society," but that description now seems too simplistic. Now I feel we need a new and more mature description of what PR is all about.

After almost sixty years in the business, it seems to me that the practice of PR is not simply a form of advocacy and salesmanship, but rather an effort to help people get along with each other in a complicated world. We practitioners also try to help enrich people's lives with meaningful insights and valuable information about matters that can be important to them.

Now that PR has established itself as a valuable resource for so many different kinds of people, organizations, institutions, governments, our goal should be to train our successors to be as knowledgeable, sensitive, thoughtful, imaginative and creative as they can possibly be.

I believe there will be an increasingly significant role for PR in the future. With the sound advice PR people may give, and the effective means of communications they are good at, they should have resources to help make a better world.

In the year 2000, Kofi Annan, the great Secretary General of the United Nations and a dear friend of mine, pointed out that the 20th century was the most devastating century in history, and he hoped the 21st century would be much different. It would be a significant contribution if the people in the PR business could play a significant role in achieving that goal.



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LEADERSHIP

Kathy Bloomgarden
Chief Executive Officer

Michael Schubert
Chief Innovation Officer

Nick Leonard
UK Managing Director

Alison Denham
Director of HR and Operations

Beckey McMichael
Head of Strategy and Innovation

Ian Glover
Finance Director

 
 

AWARDS

GOLDEN AWARD
Ruder Finn Asia

FINALIST
Ruder Finn UK

WINNERS
Ruder Finn China

CERTIFICATE OF EXCELLENCE
Ruder Finn China

WINNERS
Ruder Finn Corporate Communications Group

HONOREE
RF Innovation Studios

BRONZE ANVIL: AWARD of COMMENDATION
Healthcare Education

FINALIST
Ruder Finn Asia

HONORABLE MENTION
Ruder Finn Asia

HONORABLE MENTION
RF Corporate Communications Group

GOLD SABRE
RF Corporate Communications Group

SILVER SABRE
RF Corporate Communications Group with Arts & Communications Counselors

WINNERS
RF Corporate Communications Group

HONORABLE MENTIONS
RF Corporate Communications Group

GOLDEN AWARD
Ruder Finn Asia

SILVER AWARD
Ruder Finn Asia

GOLD SABRE
RF Corporate Communications Group

HONORABLE MENTION
RF Global Issues Group

PR NEWS CSR AWARD
RF Global Issues Group

SILVER WINNERS
RF Innovation Studios

WINNERS
RF Innovation Studios

BEST OF THE BEST in IT PR
Ruder Finn

THE BEST OF THE BEST
Financial/Investor Relations

BIG APPLE WINNERS
Use of Internal Video

HONORABLE MENTION
Reputation Management

GOLD SABRE
Executive Leadership

SILVER SABRE
Pharmaceutical: RX

BRONZE SABRE
Employee Publication

SILVER ANVIL
Investors Relations

HONORABLE MENTIONS
Reputation Management

NOMINEE
Corporate Communications, Pharmaceuticals

OFFICIAL HONOREE
last award

WINNER
Overall Design

FINALIST MENTIONS
Brand Building, Product Information, Home page

WINNER
Museum of Modern Art

BRONZE AWARDS
Open Oncology: GIPAP, Novartis

4 SILVER AWARDS
Ruder Finn

CREATIVITY 36
Ruder Finn

CERTIFICATE OF EXCELLENCE
Ruder Finn Asia

WINNERS
Community Relations, Cause Related Marketing, Marketing Communications

HONORABLE MENTIONS
Corporate Communication Reputation Management

SILVER ANVIL
Public Services – Business

BRONZE ANVIL
Award of Commendation

WINNERS
Cause-Related Marketing, Corporate Social Responsibility

WINNER
Feature, News Articles or Op-Eds

OFFICES & CONTACT

For all business inquiries, contact the Business Development team at
For all other inquiries, send an email to

 

Find regional contacts and addresses

Ruder Finn New York

CONTACT

Rachel Spielman
Global Head of Corporate Communications
212 593 6400

ADDRESS

301 East 57th Street, New York, NY 10022

CAREERS

Ruder Finn in one of the world's biggest independent agencies and you will have the opportunity to work on some fantastic brands on big, global campaigns. Now is an exciting time for us – we have just moved into some fantastic new offices, have many new clients and great momentum going into 2012. If you want a varied comms challenge that touches digital, PR and experiential communications, all underpinned by clever insights, get in touch here.

‹ EMAIL RUDERFINN UK

 

CLIENTS

DYMO

Making labeling cool again

Under the tagline – Stop Searching, Start Living – Ruder Finn positioned the DYMO LabelMANAGER as the key to escaping the office/house and having fun.

Branded around a butler/concierge theme, an animated video was created and competitions online and offline drove traffic to the specially created "quality time" themed microsite.

  • 5 National competitions providing circulation of over 3,7000,000
  • Regional competitions/product reviews across Glasgow, Newcastle, Bristol, London, Liverpool, Manchester, Cardiff providing circulation of 1,518,872
  • 15,000 online competition entrants
  • £260k advanced market orders during the campaign period
  • Total circulation figure of 11.5 million against an initial target circulation of eight million

› RETURN TO CLIENTS

highlights
ALL HIGHLIGHTS
voices
Dot Comms

Thoughts, comment and opinion on communications with a sprinkle of things that inspire us.

Ethics Blog

Read Ruder Finn Ethics Officer Emmanuel Tchividjian's weekly posts discussing ethics through the lens of current events.

RFI Studios Blog

The RFI Studios blog puts the digital world under a microscope, discovering what's new, overlooked, or downright interesting.

Nick Leonard UK Managing Director