Technology has changed a lot over the past ten years – stating the obvious here, but in the fast-moving world of technology, PR and marketing has had to adapt as well.
Nick runs the agency. He’s always around for a chat, a business proposal or some Spurs-related banter.
Alison is in charge of all things HR. Get in touch to send her your CV.
Ian Glover is our number cruncher. For any finance or procurement-related questions, give him a shout.
Becky heads up our creative studio and is responsible for overseeing both our company identity and clients’ campaign concepts.
If you’re a high growth start up and need PR or marketing support, Emma leads our RF Incubate team and is best placed to advise you.
Vicky O’Connor is our head of healthcare PR and is on hand for any pharma comms-related enquiries.
Hannah is all things internal comms, specialising in creative employee engagement programmes.
Katy is our champion of client service and international business.
Jon is Mr tech PR – for any questions, mobile, telco, consumer tech or B2B/enterprise, drop him a line.
We spend about a third of our lives daydreaming–our minds are constantly looking for distractions–and the only time we stop flitting from daydream to daydream is when we have a good story in front of us. When we brand our company to be recognisable visually, audibly or experientially, we demand an association. An emotional connection. To create a long term association, we need to tell a story. Your story.
From the germ of an idea, sparked by a moment of absent mindedness through to a full ideation session and concept development, ideas are the main focus of our digital and PR strategy teams. Taking a commercial problem from brief through to execution and ensuring the resulting campaign will meet corporate objectives is what we do best.
Strong visuals are hugely important but strong copy is paramount. On the medical side, we have a team of experience writers that take carefully crafted messages for HCPs and the medical community and ensure accuracy is met. On the business, patient and consumer side, our media team is headed by the ex-health and science editor from The Sun who gives every editorial piece a hard hitting edge.
At the heart of any marketing strategy is a solid content marketing plan. Our clients rely on us for the ability to start with the content, then integrate communications campaigns with the full range of marketing disciplines to ensure maximum success and a single view of customer-facing channels.
Employee engagement and internal advocacy are the lynchpin of every successful comms strategy. We work with some of the leading pharma brands to instil a strong brand narrative and innovative storytelling across all internal communications disciplines both on and offline.
Managing issues is never more important, especially in business and regulatory environments today, which demand unprecedented levels of transparency, responsibility and action. Everything happens at lightning speed – news spreads faster than ever across online and social media and you have to be prepared to respond quickly – in a matter of hours, not days. We believe every crisis is an opportunity for positive positioning and all our clients have 24/7 access to teams to provide rapid response that mitigates issues and prevents escalation.
Our stakeholder engagement and advocacy alliance development comes from a long history of working with pharmaceutical companies and patient organisations to develop relevant and meaningful engagement initiatives. Our work includes strategic counsel on best practice approaches, as well as mapping and engagement programmes that have resulted in long-term and productive relationships and shared value partnership programmes.
Technology PR is no longer just about the technology – it is about what it delivers and how it changes things. It has moved out of the IT department and become part of our everyday lives both at work and leisure. For technology providers this means having the ability to take their message to whole new audience. RF Tech helps its clients to ensure their message is understood by the people that matter, a whole new breed of business decision makers for whom technology is the enabler not the end in itself.
In healthcare PR today, the ability to blend strategic campaign ideas with creative approaches to congresses, hard hitting written materials and innovative artwork is paramount. On the medical side, we have a team of experienced writers that take carefully crafted messages for HCPs and the medical community and ensure accuracy is met. On the patient and consumer side, our media team is headed by the ex-health and science editor from The Sun who gives every editorial piece a hard hitting edge.
RF l Business is dedicated to helping B2B companies create and deliver the right messages to the right audiences. We pride ourselves on our ability to develop integrated campaigns that tell a story that resonates across any channel and can be tailored for every relevant audience. Our creative edge enables us to create something from nothing – uncovering the gems that will not only make you newsworthy but will help deliver brand recognition and ultimately business growth.
Powerful communications should not be something reserved for those with deep pockets. RF Incubate is a division specifically set up to handle the needs of start-ups (from early stage onwards), venture capitalists and angel investor groups. With a strong network of contacts within both the start-up and investor community we can help you create your brand and get it noticed by the people that matter.
From planning through to delivery, our social team are experienced in paid techniques to support campaign objectives. From display, banners, out of home and in-game through to social ads (YouTube to Facebook, Google to Twitter) our ad planning and management ensures integrated campaigns work in harmony across all channels.
From initial audience insights through to listening campaigns and full scale digital measurements, our research analyst is involved throughout each project. With measurable objectives, integrated issues management and web and social analytics, we ensure that data drives the creative and the content whilst results are fed back into campaigns insuring continuous improvement.
Our approach to web and graphic design is to integrate creative expertise through every campaign ensuring the content strategy and creative direction are always closely aligned. Our experienced design team, along with our large studio in the US are responsible for some of the most iconic artwork in the industry.
Our UK-based design team is flexible, experienced and has a strong attention to detail when it comes to coding, testing and UX. Spanning the wide range of technologies used by marketing communicators today, we are backed up by a leading US studio offering additional strength and breadth ensuring quick turnarounds of every development project. Our experimental approach lets our clients try our new innovations and explore user experience before we factor them into campaigns.
Our email marketing couples our in-house capabilities such as strategy, creative concept and content development, design and coding with running and measuring campaigns via our partners in this area. Together we utilise a range of technologies for marketing automation and CRM.
We utilise our strong expertise in advocacy and global health to address public health concerns that impact across the globe. Issues we address in this arena include infectious diseases including malaria, maternal health, WASH, food security and immunisation. Results are created through combining a public affairs platform with political outreach, coalition building and creative and innovative media campaigns.
Social media is a huge part of what we offer for healthcare clients and we are proud to have been behind many industry firsts from blogger hangouts for pharma launches through to the first pharmaceutical open Facebook page. We believe building advocacy and peer to peer sharing through intelligent and integrated use of social media can amplify you message and augment the work we do offline and in real life.
Ruder Finn London is looking for a sharp, enthusiastic graduate to join its healthcare team as a junior account executive.
Our creative team is looking for a digital producer to join this fast growing area of the agency. The role requires a background in digital/web project management and a proven ability to.
Our graduate scheme is open all year round. Almost a third of our current employees joined us as graduates and we are proud of our track record in developing home.