ANALYTICS

to anticipate what’s next

In today’s world, data is power. At Ruder Finn, we leverage the latest cutting-edge analytics technologies in AI, machine learning, and natural language processing to transform data into insights that can predict outcomes and grow business. We help clients target the right stakeholders, create personalized experiences, and mitigate risk by always anticipating what’s next.

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RESEARCH

RESEARCH

RESEARCH

  • Market Research Surveys
  • HCP Opinion Polls
  • Perception Analysis
  • Brand Diagnostic
  • Concept Testing
  • Perception analysis
  • Website Usability Testing
  • Employee Engagement

REAL-TIME INSIGHTS

REAL-TIME INSIGHTS

REAL-TIME INSIGHTS

  • Earned consumer and trade media
  • Social media
  • Reach
  • Website traffic
  • Share of voice
  • Key message pull through
  • Sentiment
  • SEO impact

AUDIENCE MAPPING

AUDIENCE MAPPING

AUDIENCE MAPPING

  • Channel planning
  • Stakeholder identification
  • KOL analysis
  • Microtargeting key decision-makers
  • Precision-targeting HCPs
  • Outreach strategy and measurement

PREDICTIVE ANALYTICS

PREDICTIVE ANALYTICS

PREDICTIVE ANALYTICS

  • ML-based incident management
  • Crisis scenario planning
  • Virality potential detection
  • Adversarial faction analysis
  • Narrative tracking
  • Misinformation detection

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Let us help you separate the signal from the noise!

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