Thomson Texere - Bringing Business Books Back to Life…with a twist

Objectives

Ruder Finn worked with Thomson Texere to support the launch of a variety of business publications and bolster target audience awareness of the various titles.

The books came from a variety of categories including management, computing, popular science, political and business biographies, finance and economics, including:

• Tim Berners-Lee, Robert Rubin, Linus Torvalds, Diane Coyle, Richard Donkin

Ruder Finn increased awareness of the books through a mixture of author profiles, top-tier business media reviews and issues-based PR in the business, broadcast and consumer press.

Results

The programme raised the profile of the titles amongst a business audience and the campaign achieved over 250 pieces of high profile, positive coverage in titles such as:

• The Financial Time
• Radio 4
• The Times and The Sunday Times
• The Daily Mail
• The Economist