The age of virtual reality (VR) is at last upon us. In fact, there’s every chance we are already living inside a VR simulation – at least, that’s what Elon Musk thinks.
There are legally protected trademarks out there whose names are used routinely by consumers to refer to all the products in its corresponding category. The most commonly used examples of this include, Biro, the name Société Bic uses for what is officially called a ballpoint pen; and Hoover, the name that officially describes vacuum cleaners made by The Hoover Company.
Technology has changed a lot over the past ten years – stating the obvious here, but in the fast-moving world of technology, PR and marketing has had to adapt as well.