Outspoken? Occasionally. But we prefer positively disruptive. We want to work with likeminded organisations and people.

Three reasons why getting the right amount of sleep is so important

As PRs and marketers, here at Ruder Finn UK we are indeed concerned with business, economics and everything PR/marketing. But as busy healthcare communicators, it is also our duty to have some concern for your health and wellbeing, not to mention our own.

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Is openness an innovation too far for health tech entrants?

The challenge for would-be health and medtech disrupters is how to win the battle for hearts, minds and investment, while meeting the medical profession’s demands for proof of efficacy.

The future’s open

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Gut feeling….five ways bugs boost health

Is bacteria all bad? Our Snr Media Strategist Emma Morton (former Health & Science Editor of The Sun) tells us the other side of the story…

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Digital Health: Walking the walk at Ruder Finn

Last week we gave everybody in the Ruder Finn UK office wireless activity and sleep trackers. Fitbits. I don’t think that’s anything new. We are far from the first company.

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What is mHealth?

Smartphones and tablets have already had a huge impact on both our work and our play but now it looks like they could be changing the way we get our.

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Congratulations to Lilly on the recent appointment of AZ’s chief of discovery Dr Jan Lundberg.

In my opinion Dr Jan Lundberg is one of those legendary scientific superstars, who starts a project with the end in mind and who carries out much of his work.

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Obesity epidemic? Apparently we’re not eating enough!

One story that dominated the nationals this weekend were results from a recent draft report by the Scientific Advisory Committee on Nutrition (SACN) which concluded that the current daily calorie.

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Taking brand promises with a pinch of salt

The media is reporting a survey by health campaign group Consensus Action on Salt & Health (CASH) which shows that some pasta sauces on sale in the UK are saltier.

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This example of advertising through shock tactics I like

A couple of weeks ago, I questioned the wisdom behind a series of ads comparing HIV/AIDS to mass murderers such as Hitler, Stalin and Saddam and whether campaigns using shock.

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Minister’s “NICE” Recommendations Don’t Go Far Enough

The National Institute for Health and Clinical Excellence (NICE) has been a source of much debate since it first came into being in 2005 with the remit to assess medicines. .

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