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brand storytelling

We spend about a third of our lives daydreaming–our minds are constantly looking for distractions–and the only time we stop flitting from daydream to daydream is when we have a good story in front of us. When we brand our company to be recognisable visually, audibly or experientially, we demand an association.  An emotional connection. To create a long term association, we need to tell a story. Your story.