Protecting Our Tomorrows
Protecting Our Tomorrows: Portraits of Meningococcal Disease is a global awareness project, sponsored by Novartis Vaccines
The project aims to broaden awareness of the importance of meningococcal disease prevention and empower parents to ask their doctors about the threat of meningococcal disease and about current and potential future vaccination options to help protect their children.
Through use of thought-provoking and inspiring photographs captured by world-renowned photographer and children’s advocate Anne Geddes, the project highlights the impact this sudden, aggressive disease can have on survivors and families.
Working closely with various regional advocacy organisations around the world, and the Confederation of Meningitis Organisations (CoMO) on a global level, Protecting Our Tomorrows highlights powerful stories of survival and loss.
As global ambassador, Anne Geddes is travelled the world during spring 2014 to capture these inspirational images. The complete image collection featured approximately 12 participants from countries around the world – including Australia, Canada, Germany, Ireland, Spain and the UK – and is available as an eBook for the public.
In the UK, the campaign was launched via an eye-catching installation of 3,400 teddy bears in the iconic Potters Fields overlooking Tower Bridge, representing the number of cases of bacterial meningitis and septicaemia in the UK every year.
10% of bears were white to signify the death toll.
A press event was held alongside the installation with Anne Geddes, Dr Rob Hicks and MRF case study Bradley Bernett acting as speakers. Journalists from key consumer outlets attended the event and photographers from a number of national newspapers attended a photocall. Photographs of the installation achieved widespread ‘picture of the day’ coverage including Daily Telegraph, Metro, Evening Standard, The Sun online, Mirror Online, and Press Association. The campaign also reached over 1.5 million people via social media and was featured by leading social news sharing website BuzzFeed.