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IEEE: developing an innovative point of view

IEEE: developing an innovative point of view


The Institute of Electrical and Electronics Engineers (IEEE) is the world’s largest professional association for the advancement of technology. Electronic engineers play a key role in developing

systems and solutions to make the future better, greener and more efficient.

IEEE enlisted Ruder Finn for a PR campaign to give engineers a voice in sustainable energy policy decisions. The aim was to conduct a thought leadership campaign comprising of by-line articles and a media tour with engineers talking about sustainable energy and technical advances in the area.

     Extensive coverage across key national, business and television trade media outlets across Europe

     82 interviews around the globe, including 12 in the UK

     More than 100 pieces of coverage across target countries including: The Independent, The International Herald Tribune, Dow Jones, The New York Times, FORTUNE, Reuters, WIRED, The Guardian and China Daily News