Genetic health inequalities: will we ever overcome them?

Despite the promising and rapid advancements made in healthcare in recent years, there are still wide, and unfair, disparities in health status amongst different populations. Reasons for such health inequalities range from poverty and lack of education to reduced employment opportunities. With the right mix of governmental policies and accessibility to healthcare, health inequalities are

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“Do what you’ve always done – you’ll get what you always got”

The COVID-19 pandemic has undoubtedly had an immense impact on all businesses worldwide. For the Ruder Finn UK team, working in the communications industry means that the biggest change that we’ve experienced is working remotely, rather than from our vibrant office space in the City of London. We quickly adapted to working from home and

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Starting a job in a pandemic

Thinking back to how we saw ourselves graduating, it certainly wasn’t like this. We pictured celebrating in a cap and gown, and then when we started our first job, standing on a stuffy tube on the way back from after work drinks at the end of the first week. It didn’t quite go like that…

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Is NICE about to spark a digital health goldrush?

The UK’s National Institute of Clinical and Healthcare Excellence (NICE) has published draft guidelines that could cement smartphone apps’ role in public health going forward. From sexual health to dieting, NICE is signalling that digital apps have a role to play in helping people make healthy choices. Despite the dry name, Behaviour Change: Digital and Mobile

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Digital technology and the enablement of patient centricity

Patient centricity, derived from the NHS-driven thinking “no decision about me, without me” has been talked about for some time and has been adopted by pharma to understand their patients better, to make them part of the treatment journey and to achieve better patient outcomes. However, healthcare is now at an exciting point in time

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Tech / healthcare partnerships: brave new world or false dawn?

News this week (1st May) that Gilead has inked a partnership with Alphabet subsidiary Verily is proof of the growing appetite tech and life science companies for working together. But, for all the lofty ambitions expressed in the business news pages, these companies are fundamentally different in many ways – not least in how they communicate. 

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Survival of the fittest: humanity vs. bacteria

Can you imagine a world without effective antibiotics where an infected cut, chemotherapy treatment or a routine operation such as having your appendix removed could be life threatening? In 1928 Alexander Fleming revolutionised the field of medicine through his accidental discovery of penicillin – the world’s first antibiotic. Antibiotics are now one of the most

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Unlocking the next 10 years of healthcare innovation

Do you work in digital health? Take part in our survey here: http://bit.ly/medtech2018 Tech is from Mars, pharma is from Venus? The next big innovations in healthcare are as likely to come from smartphones and smart devices, as they are than from laboratories.  Call it medtech, healthtech, digital health, or digiceuticals, big developments are at hand.

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Fashion designed with healthcare in mind

Fashion and practicality do not always go hand-in-hand. While the high street now accommodates for curvy, tall and petite shapes, some argue that retailers still do not cater for everyone. Women that require multiple injections throughout the day, such as type 1 diabetics, are a good example of a group of people who feel their

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