The power of employee stories

For millions of people around the globe, it’s a time of anxiety, isolation and change. Work routines look and feel dramatically different, and businesses need to work harder to support their teams and maintain a sense of connection more than ever before. While it’s easy (and sometimes necessary) to shift into a crisis management, broadcast

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The power of social media

Social media has become increasingly popular in our daily lives; connecting us socially, privately and professionally. Sharing is a deeply ingrained human instinct and social media allows us to exercise our need to share personal and business messages in real time with friends, family, colleagues and customers. Now more than ever, as the coronavirus pandemic

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Video: changing the face of face-to-face communications

Even if your workplace wasn’t quite ready for the digital transformation that COVID-19 has brought with it, by now you will be seeing just how quickly employees have been able to adapt. The shift to virtual working has brought video to the fore. Whether it be Zoom, Microsoft Teams, Slack, or Workplace by Facebook, here’s

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The role of internal communications in times of crisis

Opening my laptop on the kitchen table, it’s hard to imagine that a few weeks ago my colleagues and I were commuting into the office on public transport, having face-to-face meetings and walking within two metres’ distance of one another. It’s fair to say that the coronavirus pandemic has stunned the world into submission and,

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New decade, new technological possibilities?

The last decade has seen tremendous technological advances. From virtual assistants on mobile devices, artificial intelligence (AI) and self-driving cars, things that were once only seen in science fiction films are becoming a reality as the new decade dawns. Is 2020 likely to be ‘year zero’ for a new age of technology? Here are some

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Plants-to-plastics pioneer Avantium appoints Ruder Finn to support international growth

Ruder Finn has been appointed by Avantium to support its mission to become a global leader in sustainable chemistry.  The Euronext-listed company has perfected systems for producing plastics and other chemicals widely used in consumer goods, using plant-based feedstocks instead of oil.  Avantium is best-known for pioneering the development of PEF, a 100% plant-based and

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Is NICE about to spark a digital health goldrush?

The UK’s National Institute of Clinical and Healthcare Excellence (NICE) has published draft guidelines that could cement smartphone apps’ role in public health going forward. From sexual health to dieting, NICE is signalling that digital apps have a role to play in helping people make healthy choices. Despite the dry name, Behaviour Change: Digital and Mobile

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Copywriting basics, my three top tips

As an Account Executive in the Internal Communications and Engagement team I often have to write copy for everything from social media posts to animations. I recently attended a masterclass in copywriting and proofreading to help me understand the structure behind writing good content and to teach me techniques that I will use throughout my

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Ruder Finn explores the real value of having values

The importance of company values lies not only in setting out what you stand for as an employer, but also in encouraging these behaviours in employees. This gives people a sense of purpose and accountability, and, in turn, defines the company culture. Having worked with our clients to shape, communicate and promote their values and

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Award Winning Success

We’re feeling as proud as punch. We work in partnership with the global Corporate Affairs team at AstraZeneca and together, over the last 18 months, we have delivered two transformational engagement campaigns that have had a lasting impact on their business. At the start of last year, we worked together to launch a new enterprise

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