As an Account Executive in the Internal Communications and Engagement team I often have to write copy for everything from social media posts to animations. I recently attended a masterclass in copywriting and proofreading to help me understand the structure behind writing good content and to teach me techniques that I will use throughout my
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The importance of company values lies not only in setting out what you stand for as an employer, but also in encouraging these behaviours in employees. This gives people a sense of purpose and accountability, and, in turn, defines the company culture. Having worked with our clients to shape, communicate and promote their values and
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We’re feeling as proud as punch. We work in partnership with the global Corporate Affairs team at AstraZeneca and together, over the last 18 months, we have delivered two transformational engagement campaigns that have had a lasting impact on their business. At the start of last year, we worked together to launch a new enterprise
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A recent discussion in the office got me thinking about generations in the workplace. A brand-new generation, Gen Z, is about to enter the workforce – so who are they and how will they need to be communicated to? There is some debate online about where one generation ends, and another begins. According to most,
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Ruder Finn are committed to reducing health inequalities through our pro bono work with New NHS Alliance (NNHSA) – a movement of professionals and local people working as equal partners to address and reduce health inequalities. What is a movement? A movement is a change or development – and a type of group action. Probably
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I don’t know about you, but when I was at school I thought “only a few more years and then it will be over!” I just couldn’t wait to finish school. Don’t get me wrong, I enjoyed learning (most) things, and knew I would go to university etc., but somehow, I had this thought in
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About two months ago, I attended a training session called ‘What journalists want: A masterclass for PRs, marketers and business owners’. Hosted by freelance journalist Susie Bearne of The Guardian, the course went over the different ways of how journalists and PRs can work better together. Here are the key takeaways: Think about what the
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As a team of communicators, it’s vital we regularly consider, and question, our impact: how are we making a tangible difference to employees – and how can we build on what we already know to take this one step further? At Ruder Finn, we are regularly given the opportunity to attend external training and networking
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Patient centricity, derived from the NHS-driven thinking “no decision about me, without me” has been talked about for some time and has been adopted by pharma to understand their patients better, to make them part of the treatment journey and to achieve better patient outcomes. However, healthcare is now at an exciting point in time
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As a Senior Account Executive on the Internal Communications team, I am taking on more responsibility. To support me with this, I recently attended STL’s Introduction to Project Management training. What did I expect to get out of it? A foundation of how to successfully manage a project. You know, the ABCs – a framework
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