WIRED Health 2019 – The future of Digital Health (Pt. 2)

Following two senior members of the Ruder Finn team, Leah Peyton, Director on our healthcare team, and Tracey Bowditch, Senior Account Director from our technology team, attending WIRED Health 2019 recently, we’ve diving deeper into the key themes and topics from the conference, which are shaping the future of the digital health landscape. In the

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WIRED Health 2019 – The future of Digital Health

Digital health has been gaining increasing traction in the everyday lives of patients around the world. From wearables that can predict strokes, to digital nurses and GPs – it is fair to say that healthcare and technology are more interconnected than ever. In late March, two senior members of the Ruder Finn team, Leah Peyton,

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The true potential of 5G technology

After years of hype, 5G is finally becoming a reality. Many have claimed 5G, which is short for ‘fifth generation’ mobile networks, will be a game-changing technology. It has the capability to boost speed, coverage and responsiveness of wireless networks for connected devices, running between 10 to 100 times faster than the cellular connections available

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NHSX: the world’s largest digital health sandbox?

Brexit aside, one key area where the British Government has produced policy of note concerns the National Health Service (NHS) and digital health technologies.  Last October, Health Secretary Matt Hancock detailed a compelling vision for medtech and digital in the NHS.  And, at the end of February, a new NHS organisation, NHSX, was launched, with

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Ruder Finn appoints Healthcare lead to accelerate agency growth

– Neil McGregor-Paterson tasked with expanding team and increasing diversity of client services – London, 28 Feb 2019: Ruder Finn, a leading global communications agency, has hired Neil McGregor-Paterson as Head of Healthcare for their European hub in London. Reporting to Managing Director, Nick Leonard, he is tasked with building on the strong growth within the

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Is it a bird? Is it a plane? No – it’s a lifesaving drone!

Drones are nothing new. They may not have been part of our daily lives – unless you’re in the military – but it is becoming more common place to hear about them in the news and the cunning new ways they are trying to infiltrate into society… and not just hover over it. Your initial

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How to Manage Your Time at Work

As a 23-year-old University graduate in my first, ‘serious’ full-time position, I’ve found it difficult to successfully conquer time management. As an Account Executive, I work on multiple accounts every day – tasks that need prioritising, tasks that take hours and tasks that only take a few minutes. Earlier this month, I attended a time

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Peaks and platforms: summiting employee engagement

The era of water cooler chats and expensive international phone calls are fading. Nowadays, employees are chatting with colleagues on the other side of the world over Slack, Workplace and Skype. As technology evolves and workforces become more agile, employers are looking for ways to keep that community feel about their organisation. I attended the

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Graduates: Relocating to London

In my last instalment on graduate job hunting, I shared my thoughts on how perseverance, drive and an open mind can lead you into the perfect start to your career. As I touched upon, my experience of landing my graduate role here at Ruder Finn was a pretty swift process, but another big change was

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Tech / healthcare partnerships: brave new world or false dawn?

News this week (1st May) that Gilead has inked a partnership with Alphabet subsidiary Verily is proof of the growing appetite tech and life science companies for working together. But, for all the lofty ambitions expressed in the business news pages, these companies are fundamentally different in many ways – not least in how they communicate. 

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