New decade, new technological possibilities?

The last decade has seen tremendous technological advances. From virtual assistants on mobile devices, artificial intelligence (AI) and self-driving cars, things that were once only seen in science fiction films are becoming a reality as the new decade dawns. Is 2020 likely to be ‘year zero’ for a new age of technology? Here are some

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Plants-to-plastics pioneer Avantium appoints Ruder Finn to support international growth

Ruder Finn has been appointed by Avantium to support its mission to become a global leader in sustainable chemistry.  The Euronext-listed company has perfected systems for producing plastics and other chemicals widely used in consumer goods, using plant-based feedstocks instead of oil.  Avantium is best-known for pioneering the development of PEF, a 100% plant-based and

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Is NICE about to spark a digital health goldrush?

The UK’s National Institute of Clinical and Healthcare Excellence (NICE) has published draft guidelines that could cement smartphone apps’ role in public health going forward. From sexual health to dieting, NICE is signalling that digital apps have a role to play in helping people make healthy choices. Despite the dry name, Behaviour Change: Digital and Mobile

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Copywriting basics, my three top tips

As an Account Executive in the Internal Communications and Engagement team I often have to write copy for everything from social media posts to animations. I recently attended a masterclass in copywriting and proofreading to help me understand the structure behind writing good content and to teach me techniques that I will use throughout my

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Ruder Finn explores the real value of having values

The importance of company values lies not only in setting out what you stand for as an employer, but also in encouraging these behaviours in employees. This gives people a sense of purpose and accountability, and, in turn, defines the company culture. Having worked with our clients to shape, communicate and promote their values and

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Award Winning Success

We’re feeling as proud as punch. We work in partnership with the global Corporate Affairs team at AstraZeneca and together, over the last 18 months, we have delivered two transformational engagement campaigns that have had a lasting impact on their business. At the start of last year, we worked together to launch a new enterprise

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The generation game

A recent discussion in the office got me thinking about generations in the workplace. A brand-new generation, Gen Z, is about to enter the workforce – so who are they and how will they need to be communicated to? There is some debate online about where one generation ends, and another begins. According to most,

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Building a movement with the New NHS Alliance

Ruder Finn are committed to reducing health inequalities through our pro bono work with New NHS Alliance (NNHSA) – a movement of professionals and local people working as equal partners to address and reduce health inequalities. What is a movement? A movement is a change or development – and a type of group action. Probably

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Learning from unlikely reads

I don’t know about you, but when I was at school I thought “only a few more years and then it will be over!” I just couldn’t wait to finish school. Don’t get me wrong, I enjoyed learning (most) things, and knew I would go to university etc., but somehow, I had this thought in

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Becoming a media expert

About two months ago, I attended a training session called ‘What journalists want: A masterclass for PRs, marketers and business owners’. Hosted by freelance journalist Susie Bearne of The Guardian, the course went over the different ways of how journalists and PRs can work better together. Here are the key takeaways: Think about what the

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