One year later – reflections on what full-time remote working has been like

When we first began working from home in mid-March last year, we thought it would last a week or two. One week later, the UK declared a national lockdown. Even then, many of us thought it would only be for a couple of weeks or a few months at most. One year later, we’re still

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Landing your first job in PR

Graduation is fast approaching. Soon you will realise that no longer can you live the student lifestyle of eating pasta five times a week and binge-watching Netflix for hours on end. It’s ‘officially’ time to step into the real world and get your first graduate job in public relations. Since graduating last year I’ve found

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The demand for authentic leadership communications

The COVID-19 pandemic has presented us with a huge sense of loss. Lost time. Lost moments with loved ones. Lost opportunity. However, if we choose to rifle through the debris of 2020, there are certain aspects of life and work that have changed for the better. One of these is how our leaders are communicating.

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Employee-Generated Content: Your company’s hidden asset

Employee-Generated Content (EGC) is a powerful, but often under-used, tool within a business. EGC is content created by a company’s own employees, to be used either externally or internally and, when used correctly, it promotes a stronger corporate culture and encourages employee bonding, integration, and a more efficient team. It is important to distinguish between

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Starting a job in a pandemic

Thinking back to how we saw ourselves graduating, it certainly wasn’t like this. We pictured celebrating in a cap and gown, and then when we started our first job, standing on a stuffy tube on the way back from after work drinks at the end of the first week. It didn’t quite go like that…

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Instagram for Business: A Simple 10-Step Guide

Welcome to the final blog of our social media series, where this time we’re sharing ten simple steps for using Instagram for your business – whether you’re just getting started or simply need to enhance your existing strategy. There are over 25 million business profiles using Instagram worldwide, and more than 200 million users visit

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How trust can make or break your comms

To get the most out of your employees, in any climate, trust is a key factor. The COVID-19 crisis has impacted all areas of life. For many businesses, it has required them to hastily implement new ways of working and adapt to a new, socially-distanced, reality. But how does remote working alter the trust dynamic

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Essential tips for an engaging Facebook business page

Welcome to the third of four blogs in our social media series. This simple guide is intended to provide you with areas to consider when setting up/using Facebook for your business. With more than 2.6 billion monthly active users worldwide and over 160 million businesses as of the first quarter of 2020, Facebook is one of

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How to maximise your engagement on Twitter 

Welcome to the second of four blogs in our series, where this time we’re focusing on how best to use Twitter for your business and we’ll be sharing some simple tips that you can implement to maximise your engagement. With more than 330 million monthly active users, Twitter is a powerful social networking tool and

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Ten top tips for maximising your LinkedIn profile

Welcome to the first of four blogs in our series, where we’ll outline some B2B best practices and tips on using the core social platforms. This first blog focuses on LinkedIn, which is deemed as the largest social network for professionals. LinkedIn is designed for those wanting to network with comparable professionals and is a

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