Instagram for Business: A Simple 10-Step Guide

Welcome to the final blog of our social media series, where this time we’re sharing ten simple steps for using Instagram for your business – whether you’re just getting started or simply need to enhance your existing strategy. There are over 25 million business profiles using Instagram worldwide, and more than 200 million users visit

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How trust can make or break your comms

To get the most out of your employees, in any climate, trust is a key factor. The COVID-19 crisis has impacted all areas of life. For many businesses, it has required them to hastily implement new ways of working and adapt to a new, socially-distanced, reality. But how does remote working alter the trust dynamic

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Essential tips for an engaging Facebook business page

Welcome to the third of four blogs in our social media series. This simple guide is intended to provide you with areas to consider when setting up/using Facebook for your business. With more than 2.6 billion monthly active users worldwide and over 160 million businesses as of the first quarter of 2020, Facebook is one of

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How to maximise your engagement on Twitter 

Welcome to the second of four blogs in our series, where this time we’re focusing on how best to use Twitter for your business and we’ll be sharing some simple tips that you can implement to maximise your engagement. With more than 330 million monthly active users, Twitter is a powerful social networking tool and

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Ten top tips for maximising your LinkedIn profile

Welcome to the first of four blogs in our series, where we’ll outline some B2B best practices and tips on using the core social platforms. This first blog focuses on LinkedIn, which is deemed as the largest social network for professionals. LinkedIn is designed for those wanting to network with comparable professionals and is a

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The power of employee stories

For millions of people around the globe, it’s a time of anxiety, isolation and change. Work routines look and feel dramatically different, and businesses need to work harder to support their teams and maintain a sense of connection more than ever before. While it’s easy (and sometimes necessary) to shift into a crisis management, broadcast

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The power of social media

Social media has become increasingly popular in our daily lives; connecting us socially, privately and professionally. Sharing is a deeply ingrained human instinct and social media allows us to exercise our need to share personal and business messages in real time with friends, family, colleagues and customers. Now more than ever, as the coronavirus pandemic

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Video: changing the face of face-to-face communications

Even if your workplace wasn’t quite ready for the digital transformation that COVID-19 has brought with it, by now you will be seeing just how quickly employees have been able to adapt. The shift to virtual working has brought video to the fore. Whether it be Zoom, Microsoft Teams, Slack, or Workplace by Facebook, here’s

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The role of internal communications in times of crisis

Opening my laptop on the kitchen table, it’s hard to imagine that a few weeks ago my colleagues and I were commuting into the office on public transport, having face-to-face meetings and walking within two metres’ distance of one another. It’s fair to say that the coronavirus pandemic has stunned the world into submission and,

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New decade, new technological possibilities?

The last decade has seen tremendous technological advances. From virtual assistants on mobile devices, artificial intelligence (AI) and self-driving cars, things that were once only seen in science fiction films are becoming a reality as the new decade dawns. Is 2020 likely to be ‘year zero’ for a new age of technology? Here are some

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