Profile Building and Content Creation

Fiserv is a global technology provider serving the financial services industry. It wanted to grow its International profile as a thought leader amongst the financial technology community, focusing on the UK and Singapore.

To raise Fiserv’s profile in those regions, Ruder Finn developed a targeted thought leadership campaign alongside ongoing press office activity. The campaign has included media relations, content creation, events management, sponsorship and marketing consultancy, support for M&A activity and an industry awards programme built from the ground up.

Key to our thought leadership campaign is working with spokespeople in both the UK and APAC to develop focused content and media pitches based on their expertise and hot topics in the financial services sector. When Fiserv expanded its UK management team, we were tasked with putting the new execs on the map. Working with the new London team, we developed topics like the growth of digital banking, fraud and risk management and the entry of challenger banks into the UK market and used that content to engage business and national journalists.

We exceeded our targets and delivered media briefings with major international outlets including the Financial Times, Reuters, Wall Street Journal Europe, the Guardian and The Economist reaching over 50 million readers. We also generated extensive coverage across key finance, technology and vertical media titles.

After these briefings, we supported the executive team at their major event of the year, Sibos in Boston, U.S, which resulted in numerous high-profile media interviews.

50

million global audience reach

>10

briefings every year at SIBOS

The team at Ruder Finn were instrumental partners in advising on media relations strategy and executing on final plans. In particular, they helped to create content for internal thought leaders and executives for external placement, as well as built an award nomination strategy/process/action plan that led to numerous accolades for Fiserv and its clients.

Julie Smith, Senior PR Manager, Fiserv