A new Collaboration cracking the CODE of cancer.
The Collaboration for Oncology Data in Europe
In order to expand knowledge of anti-cancer medicines use across Europe, a collaboration led by data provider QuintilesIMS is building a new oncology data network, designed to aggregate treatment data from specialist cancer centres across the region.
Ruder Finn’s brief was to give the Collaboration a name, an identity, and a story. The new brand would need to open doors, and communicate the value of the initiative, to clinicians, healthcare systems, and other stakeholders.
Our creative strategy focused on the idea of ‘joining the data’, highlighting the value in aggregating disparate data sources, and presenting the Collaboration as true partners with clinicians in the fight against cancer.
Based on this insight CODE, the Collaboration for Oncology Data in Europe, was born.
We devised the name, a logo, and a full range of supporting brand assets: website, leave-behind literature in four languages, business cards, templates and brand guidelines.
Ruder Finn devised the name, a logo, and a full range of supporting brand assets.