After attending WIRED Health 2019, two senior members of the Ruder Finn team, Leah Peyton, Director on our healthcare Team, and Tracey Bowditch, Senior Account Director from our technology team, have shared their thoughts on the key themes and topics from the conference, which are shaping the future of the digital health landscape.

We’ve already looked at how AI will be at the forefront of next generation healthcare, as well as the role sensory technology can play in detecting a wide range of potential health issues. In this third instalment, we’re diving deeper into how technology healthcare devices can work for all generations – if they are tailored, practical and understand their audience.

Healthcare gets personal

Throughout the day, the topic of healthcare becoming more tailored to an individual kept coming up. A one size approach to diagnosis and treatment simply doesn’t align with the possibilities that technology is opening throughout the industry. The afternoon panel session concentrated on this topic. Whilst recognising that the UK healthcare system has a way to go before everyone is receiving fully personalised care, it has certainly has made huge strides forward in recent years.

Wearables have kicked off the trend of personalised healthcare, as each device looks at the wellness of the individual using it. However, there is a way to go before everyone is using a truly personalised healthcare device. The main hurdle to overcome here is trust. This issue was discussed throughout the panel session and in other presentations too.

As Nicola Perrin, Head of Data for Science Health at Wellcome Trust noted, the public don’t yet feel comfortable sharing all their personal healthcare data. She explained how healthcare bodies need to be transparent on how they use data and who they are sharing it with, if this trust is to be engendered.

Berci Meskó, Director of The Medical Futurist Institute, explained how vital personal healthcare is for the elderly. With 25% of the EU being over 60, this is a large pool of people who potentially have numerous healthcare needs. Through technology, they can monitor their health more accurately and timelier than ever before.

We’ll be back next week with the final part of our WIRED Health series, where we’ll be taking a closer look at the hospital of the future.