Dot Comms > Archive for November, 2009

Posts Tagged ‘obesity’


Obesity epidemic? Apparently we’re not eating enough!

November 16, 2009 | Written by

One story that dominated the nationals this weekend were results from a recent draft report by the Scientific Advisory Committee on Nutrition (SACN) which concluded that the current daily calorie intake- 2,500 for men and 2,000 for women- may be wrong.  SACN are now suggesting that the recommended daily intake could be increased by up to 16%.

But surely this will lead to serious misinterpretation?

According the The Times on Saturday, 60% of us are already eating more than our daily allowance.  In addition, Amanda Ursell, nutritionist and writer for The Times, suggests that those people currently maintaining a normal and steady weight consuming the current daily allowance, could gain up to two stone in a year by following the new suggested intake!  Currently the NHS is spending an estimated £4.2 billion on over-weight and obese individuals, a figure that could rise dramatically, should these new guidelines be put in place.

Worryingly, it won’t be those maintaining a healthy weight who take any notice of the increase in daily allowance.  Unfortunately many of the 60% already eating over the daily allowance, who may be unaware of how many calories they are consuming, may start to think it’s ok to eat an extra two packets of crisps a day, fuelling the forever growing ‘obesity crisis’ in the UK.

Should this report really be taken seriously?  Should the National Obesity Forum not be trying to persuade people not to believe this outrageous new proposal?

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This example of advertising through shock tactics I like

October 9, 2009 | Written by

A couple of weeks ago, I questioned the wisdom behind a series of ads comparing HIV/AIDS to mass murderers such as Hitler, Stalin and Saddam and whether campaigns using shock tactics like this work.


Well this week, the New York City Department of Health and Mental Hygiene (what exactly is mental hygiene by the way) has released this poster which has apparently come under some fire.

As you can see, it is an ad highlighting the danger of sugary drinks which are a significant contributor to obesity and other disease such as diabetes.

The fact is this ad is shocking, the marbled, blood vessel laden fat isn’t a particularly nice image, but unlike the HIV campaign, it doesn’t potentially vilify anyone and it could very well raise awareness of the issue. Maybe, this ad could work.

I would love to know your thoughts.

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