We are our opinions.

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The Ruder Finn Report: Taking internal communications out of its comfort zone

In 2016 we surveyed 100 internal communications (IC) professionals from a variety of industries, geographies, organisational structures and job functions. The survey revealed some of the key challenges faced by IC professionals today and explored the cumulative impact of these factors on the delivery of truly effective communications campaigns.

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Is infection killing our news?

Is infection killing our news?

Another day another deadly outbreak, drawing the reality of a human apocalypse even closer – or not? If it’s not Ebola that’s going to end the human race it’s antibiotic.

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Will 2017 be the year of ‘IC believers’?

Reading the headline you might be thinking: ‘I wonder who IC believers are’. I will circle back to this shortly, but first let me share one of my favourite quotes with you. It is from a Greek philosopher, Heraclitus and it goes like this: “Change is the only constant.”

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Robots vs. Humans the next world war? Somehow, we don’t think so

Remember the movie IRobot? Its 2035 and Detective Del Spooner (or Will Smith as he is more commonly known) is saving the world from thousands of rampant evil robots who.

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Goodbye 2016 and thanks for nothing!

Lingering like a house guest that has drunk all your booze and just won’t leave the party, nobody likes 2016.

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Step out of your comfort zone – giving internal communications the impact it deserves

Across the board we found that despite their best efforts, communicators are operating firmly within their comfort zone when it comes to Internal Communications.

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How Google is helping us navigate through the Black Friday Sales

Over the past decade we’ve been gifted a fair few annual traditions from our lovely neighbours across the pond. First, the obsession with prom infiltrated our secondary schools. Then, we.

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Do communications professions really ‘get’ their audience?

When you consider that support for Hilary Clinton and Britain’s continuing membership of the EU were strongest in urban, metropolitan areas, where most creative industries are based, we have to accept that much of our target audience (59m Trump supporters and 17.4m Brexiteers) and even some of our colleagues and clients might just hold a world view radically different from our own.

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The new ‘face’ of banking… it’s yours!

Financial heavy weights HSBC, Barclays and Lloyds Banking Group are all exploring new ways for customers to access their accounts, recently introducing “selfie verification” to pass identity checks for new accounts.

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Just what does it take to dent ‘The Donald’?

While there have been so many memorable, and frankly fascinating, moments so far, one of the things that has been most interesting from a communications perspective is Donald Trump’s seeming impenetrability to traditional media attacks.

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