Google is jumping all-in on wearable technology, but will it manage to make wearable devices more appealing to the masses?
Our weekly digital roundup is back and this week it tells you “all you need” to know about Google’s new Operating System (OS) for wearable tech, why marketers aren’t using comparable analytics and much more.
Google has recently announced Android Wear, a new version of Android designed specifically for wearable devices such as smart watches.
According to Google, Android Wear won’t be just an operating system; it will evolve in to a whole new range of devices and apps, going well beyond just telling you the time.
As Google explains on its blog, Android Wear shows you information and suggestions you need, right when you need them.
In other words, it can send the latest posts and updates from social apps to your watch, just like your Android for mobile does to your phone.
But the real innovation is its ability to provide straight answers to spoken questions. The technology behind Google’s voice recognition software has advanced significantly over the past couple of years and now Google is ready to put it to good use in its latest range of OS and devices.
Android Wear will compete directly with Samsung’s smart watch, Galaxy Gear, which will soon stop running on Android and instead use Samsung’s own operating system, Tizen OS.
But competition, doesn’t seem to be a real obstacle to Google’s new tech. Galaxy Gear was the first smart watch to launch on the market and despite having no competition, its sales disappointed both investors and analysts.
The question that many are asking now is whether a new OS or even a new device can really make smart watches appealing to a wider audience, rather than just to wearable fans and early adopters. Is there really a need for a fourth screen?
- Marketers Fly Blind: 75% Don’t Use Competitive Analytics – Socialbakers
More data is now being captured than ever before. Every click, every download and every retweet contributes to data that is growing at an increasingly faster rate.
T larger the amount of data available, the more complex and costly this data becomes to analyse.
A recent survey conducted by social media analytics platform Socialbakers shows that 86% of marketers consider competitive social analysis important. However, less then a third is using competitive analytics to guide their social strategies.
This means that many brands are creating their social strategies without looking at what competitors are doing, how they are performing on social media and what will be more likely to give themselves an advantage.
Why are so few brands are investing in social media monitoring tools that provide competitive social media data?
The answer is simple. These tools are still too expensive, or better, not yet cost effective for brands that often have limited digital budgets.
Is your brand investing in competitive social analysis? Let us know why, and why not, in the comments below.
All the journalists out there will probably be exited to hear that there’s a new technology coming that has the potential to disrupt the industry.
For those who haven’t guessed it yet, I’m talking about Google Glass: a wearable spectacles-like device that is hyped to change the way we communicate, access information and engage online.
What’s even more exciting is that aspiring journalists will have the opportunity to get to grips with Glass before it hits the shelves.
The University of Southern California will soon be offering a new course named “Glass Journalism”, where students will be tasked with thinking up new ways for journalists to tell stories using augmented reality and Google Glass.
Web-journalism professor and founder of the course, Robert Hernandez, explains that journalists have been followers when using other technology like mobile and social media. But with Glass, they have the opportunity to be pioneers and be right at the forefront of the technological revolution.
Over the duration of the course, students are challenged to use their industry insights to create apps for Google Glass that help enhance both storytelling and story consumption on the platform.
But where journalism goes, PR follows.
In a world where PR professionals outnumber journalists 4 to 1, and where attracting journalists’ attention is harder than ever, it isn’t hard to imagine that many savvy PRs will enroll to “Glass Journalism” in the attempt to acquire one of the industry’s most requested skills: the ability to target and engage journalist in innovative and more effective ways.
What’s your take on “Glass Journalism”? Do you think it will catch on? Share your views below.
Till next week…