Marketing

Outspoken? Occasionally. But we prefer positively disruptive. We want to work with likeminded organisations and people.

The Queen’s birthday: 91 years of careful comms

The Queen marks her 91st birthday today – her “real” birthday, as the monarch traditionally has two. The world’s longest-reigning monarch recently announced she will be taking a step back.

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Multi-Channel Marketing a personal view

Pharma understands the importance and potential of multi-channel marketing, but implementing it effectively seems to be the hard part. Only a minority of pharma marketers currently have the capability to.

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The new ‘face’ of banking… it’s yours!

Financial heavy weights HSBC, Barclays and Lloyds Banking Group are all exploring new ways for customers to access their accounts, recently introducing “selfie verification” to pass identity checks for new accounts.

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A Note on the Type

Typefaces are one of our most powerful tools for conveying personality. They evoke gut reactions and tell stories. So what does the typeface your brand uses say about your business?

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Virtual reality marketing: time to join the real world

The age of virtual reality (VR) is at last upon us. In fact, there’s every chance we are already living inside a VR simulation – at least, that’s what Elon Musk thinks.

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Can one size (really) fit all? – 3 tips to consider when writing a global message

’One size fits all’ is part of our every days: from the clothes we wear through the train seats we book to the messages we receive.

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Virtual reality – the next big channel for internal communications?

If someone said virtual reality to me two weeks ago, I’d instantly think of those fighter jet simulators you used to get in theme parks – the ones that usually made you puke at the end.

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Is openness an innovation too far for health tech entrants?

The challenge for would-be health and medtech disrupters is how to win the battle for hearts, minds and investment, while meeting the medical profession’s demands for proof of efficacy.

The future’s open

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The danger of vanity metrics

The issue with vanity metrics is that they just don’t tell us that much, and they don’t matter nearly as much as one might think. They only serve to detail the current state of an activity, but present no insight into how that state was obtained or what measures should be taken.

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Do you do a to-do list?

I admit it. I am a list maker. They bring order to the myriad of things I need to ensure I get done on a daily basis.

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