Innovation

Outspoken? Occasionally. But we prefer positively disruptive. We want to work with likeminded organisations and people.
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iOS 10 Unveiled

It’s a well-known fact that the corporate behemoth that is Apple Inc. has infiltrated its way in the majority of our lives. Whether it’s using the latest iPhone, to playing.

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Is the future of e-commerce IoT technology at the push of a button?

Technological advances such as Amazon Dash, could be seen by some as the epitome of laziness in human tech development, others will see this as a giant leap forward in online e-commerce.

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Virtual reality marketing: time to join the real world

The age of virtual reality (VR) is at last upon us. In fact, there’s every chance we are already living inside a VR simulation – at least, that’s what Elon Musk thinks.

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Top tips to unleash your creativity, from Ruder Finn Creative Director, Stuart Mayell

Working in a world where innovation is so prized, it is vital to know how to come up with consistently good ideas.

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Storytelling: how leading organisations are turning internal communications upside down (and how others can do the same)

Communicators of all stripes are fond of buzzword bingo, and ‘storytelling’ is one that has been bandied around more than most over the past year or two.  In many cases,.

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Virtual reality – the next big channel for internal communications?

If someone said virtual reality to me two weeks ago, I’d instantly think of those fighter jet simulators you used to get in theme parks – the ones that usually made you puke at the end.

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Is openness an innovation too far for health tech entrants?

The challenge for would-be health and medtech disrupters is how to win the battle for hearts, minds and investment, while meeting the medical profession’s demands for proof of efficacy.

The future’s open

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The danger of vanity metrics

The issue with vanity metrics is that they just don’t tell us that much, and they don’t matter nearly as much as one might think. They only serve to detail the current state of an activity, but present no insight into how that state was obtained or what measures should be taken.

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The digital storage debate

Whilst the exciting prospect of permanence in data storage seems within our reach, for now, should we be storing all of our information digitally?

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Nokia OZO Launch at the O2 Arena, London, UK.

Translating virtual reality

VR content is difficult to explain. How can PR professionals take VR to consumers and creatives?

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