Becoming an activist
My last blog post looked at the challenges that communicators face in finding meaningful ways for supporters to engage in a campaign and take action against an issue.
I spotted an exciting campaign by the Body Shop and UNAIDS that appears to go one step beyond signing a pledge or tweeting a message. The campaign calls on individuals to attend a casting tomorrow at the Hoxton Street Studio to be involved in a shoot by award winning photographer Ian Rankin. Those with the most inspiring stories to tell about the fight against HIV, will feature.
This is a great way to get people really thinking about an issue in more depth, and how it relates to them.
There is no doubt that online channels are valuable ways to reach supporters, but in my opinion, offline tactics remain a key part of converting a supporter to a stronger advocate and activist.
Tags: Body Shop, HIV, Ian Rankin, PR Campaigns, UNAIDS
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