Posts Tagged ‘TV’

Stories about TV advertising vs. online advertising always seem to catch my eye – as previous posts such as Its a generation thing and They call me mellow yellow will demonstrate – so it was with interest that I read the recent news story on NMA discussing Toys ‘R’ Us’s planned return to TV adverts.

Toys ‘R’ Us is running a social media campaign to promote the return of its TV ad character Geoffrey the Giraffe, launching both a presence for the character on Facebook and uploading older versions of the advert onto YouTube. However all this social media activity is merely part of a plan to build engagement online ahead of the TV launch this week. So is TV is the real star of the show?

Nowadays a brand running a social media campaign to advertise itself is nothing out of the ordinary but I did think it was interested that the company plan to relaunch the TV adverts. This decision comes as many other brands are pulling their TV advertising budgets and putting everything online.

I have not seen a Toys ‘R’ Us advert on TV for what seems like an absolute age though the fact that I am now having severe difficulties getting the ‘It’s a magical place..’ jingle out of my head surely shows how successful the adverts were for building recognition around the brand.

So what do we think is more effective? Is Toys ‘R’ Us just bucking the trend to dismiss TV advertising or is this part of a TV advertising revival?! The below stories suggest a bit of a trend developing…

Raleigh returns to TV advertising after 12 years

After Eight ads back on TV … after eight years

Telegraph to launch first international TV ad campaign

A company that specialises in broadcast media came into the office today to give us a talk about the possibilities out there in the world of broadcast.

Despite the increasing number of media channels available, print coverage remains the medium of choice for most clients and pr efforts reflect this. In fact broadcast media can often be seen as a bit of an add on.  Are you pushing the release out to all contacts on the media list? Well then you better add in some broadcast media! And even then most people think as far as TV but might not consider online or radio.

Today’s discussion looked at TV, radio and online broadcast but it was the facts thrown up about radio that interested me most. Radio has perhaps suffered for a while under the false impression that it is an outdated channel but this is by no means the case. Did you know for example that according to Q1 figures radio stations now have 45.8 million listeners per week in the UK? Indeed listening rates are higher than TV rates all the way up to mid afternoon. With figures like these and with hundreds and hundreds of radio stations in existence suddenly radio looks like a very interesting proposal.

Would be interesting to hear if anyone out there has done any radio campaigns recently and how they went? Is radio as worthwhile as these figures would suggest?