Posts Tagged ‘Technorati’

The New York Times recently ran an article entitled ‘Blog Falling in an Empty Forest’   which discussed the increasing trend towards people starting up a blog only to give up on it shortly afterwards. The article quoted a 2008 survey by Technorati that found that ‘only 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days.’

One of the main reasons cited for people abandoning their blogs was their disappointment at the lack of interest. And yet you only have to read the above statistic again to get some idea of why engaging people with a blog might be harder than it seems. If there are at least 133 million blogs out there (assuming Technorati has missed some and remembering that the statistic is from 2008) how can you expect people to flock to your blog just because you have written about your day?

 Setting up a blog takes more than just deciding you are going to start writing posts and then waiting for people to come to you. First you must put in the groundwork. Identify your target audience, follow others, comment on their posts – this is the best way to draw attention to your blog and start driving the traffic through.
 
And once you have them there you need to keep them – but how? Update, update, update…..oh and be relevant otherwise they won’t stick around long!