Posts Tagged ‘social networks’

Our colleagues over at RFI Studios in New York have put together a useful little tutorial on the latest social network to be stirring up (p)interest.

So I nicked shared it.

I hope it is useful.

Amid all the discussion over the past few days about search and social referral traffic, I also spotted an interesting piece from Econsultancy showing the site’s growing role as a referral source (client Experian hat tip here) for retailers.

Monetate has also put together an infographic pulling together the latest stats on Pinterest’s journey to become a “social commerce game changer” (see below).

I am playing around with it myself at the moment and from a PR/brand perspective it seems to be more about creating interest through the mindset of a brand persona and then curating content that supports that persona, rather than engaging around product or comms content. But like all social networks, it needs to be brought back into context - what are you trying to achieve, who’s your audience and what do they want?

Get an account and start exploring.

The morning routine: Come into the office, grab some cereal, sit down in front of the computer, log on and check your…..Email? Facebook? Twitter? Netvibes? The list goes on…..
 
Only a couple of years ago that would have been a stupid question with the obvious answer being email but nowadays the choice is much less clear. With internet users now having so many different accounts which do they check first? And more importantly which should they check first?
 
According to an article published last week in the New York Times, Nielsen’s latest study into internet use reports that ‘time spent on social networks surpassed that for e-mail for the first time in February, signalling a paradigm shift in consumer engagement with the Internet’. Of the social networks Facebook accounted for 12.7% of the share of total internet time last month – a staggering one in every eight minutes, making it the most used web brand in the UK. [link]
 
Ruder Finn is working with many of our clients at the moment to grow their online presence and increase the number of online channels they are utilising. As we continue to stress to them the importance of fully utilising all the opportunities online it is good to see statistics like this backing us up.