Posts Tagged ‘Nielsen’

The morning routine: Come into the office, grab some cereal, sit down in front of the computer, log on and check your…..Email? Facebook? Twitter? Netvibes? The list goes on…..
 
Only a couple of years ago that would have been a stupid question with the obvious answer being email but nowadays the choice is much less clear. With internet users now having so many different accounts which do they check first? And more importantly which should they check first?
 
According to an article published last week in the New York Times, Nielsen’s latest study into internet use reports that ‘time spent on social networks surpassed that for e-mail for the first time in February, signalling a paradigm shift in consumer engagement with the Internet’. Of the social networks Facebook accounted for 12.7% of the share of total internet time last month – a staggering one in every eight minutes, making it the most used web brand in the UK. [link]
 
Ruder Finn is working with many of our clients at the moment to grow their online presence and increase the number of online channels they are utilising. As we continue to stress to them the importance of fully utilising all the opportunities online it is good to see statistics like this backing us up.