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Posts Tagged ‘Nick Clegg’

 

It’s a Kind of Magic

April 22, 2010 | Written by William Heald

So, on the day of the second televised leaders debates what are we to make of the new political landscape? Are we heading for a revolution in the way we see and perceive our political leaders or is it all just smoke and mirrors.

Certainly, there is a real danger that voters could be seen to be concentrating more on the televised debates than the policies of the main parties and we are seeing skewed polling figures as a result.

There is a danger that the polls are simply reflecting people’s reaction to the debates rather than their voting intention, a view reinforced by one poll’s immediate reaction from the debate showing the Lib Dems with a 51% share of the vote - more than enough to confirm Nick Clegg as Prime Minister with a healthy working majority.

These views are not necessarily based on the policies of the Lib Dem Party but how Nick Clegg is perceived by television viewers. The debates only provide time for the briefest of glimpses into the party’s policies - there is no time for any discussion on the the detail behind the policy headlines.

The subsequent reduction in the Lib Dem share of the vote in polls demonstrates that the televised debate certainly had a short term but significant effect in voters’ minds. The impact of the debate and the poll rise for the Lib Dems, even if short lived, has given a boost in momentum for the Lib Dems which may be hard for the other parties to counter.

So, has the televised debate reduced the election campaign to little more than a non-political beauty contest?

Not necessarily.

It will be up to David Cameron and Gordon Brown to react to the Clegg factor and I am sure that they will be working harder than ever to try to alter the perceptions and work on the lessons learned from the first debate to regain some lost ground.

This may give rise to personalised politics and possibly more negative campaigning, we shall see.

Either way, it is unlikely that the public will be taken in by magic tricks or sleight of hand.

Hung Parliament

We have also heard from the party leaders that “the people” will decide if there will be a hung Parliament or not.

I’m quite sure that if there was a candidate in every constituency under the name of “hung” or “hung Parliament” then they would have a better than even chance of being elected but let’s be clear, you cannot gerrymander or tactically vote for a hung parliament - it requires an unusual set of circumstances.

The people will certainly decide but they will not go into the polling booths thinking they can vote for a hung Parliament. If we end up with a hung Parliament it would be an associative outcome rather than causality.

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The Queen’s Speech - Analysis

November 17, 2009 | Written by William Heald

The Queen's Speech - far from a royal affair.

The Queen's Speech - far from a royal affair.

On Wednesday this week the Queen will stand before the House of Lords and present the Government’s agenda for the coming year. This is an extremely important event; a chance for the Government to highlight its upcoming priorities and for the opposition parties to take them to task over their proposals and suggest how they would do things differently. With a General Election to be called by June 2010, this is to be the last Queen’s Speech before the election. For this reason I’d like to take a look at the importance of the speech and give some predictions of what to look out for:

Why is the Queen’s Speech important?

I think there are three fundamental reasons that this year’s Queen’s Speech is so critical:

  • Policy: In a normal year the Queen’s Speech is important because it sets out the Government’s policy agenda for the coming year and outlines the Bills that will be proposed. As this is an election year the speech is essential as it is one of the Government’s last chances to state publicly and formally their agenda for the coming year and stake a claim to hold onto power come the election. It is also a good opportunity to draw the battle lines with the Conservative Party on key policy issues such as finance, education, crime and health ahead of the General Election. For this reason the opposition parties will be looking to discredit the Government and highlight their own policy priorities
  • The Polls: 4 of the last 5 UK polls have put the Conservative Party 14 points ahead of the Labour Government with the Lib Dems trailing 4-10 points behind Labour. Taking the average scores for each party over the last five polls the Conservative Party would have a majority of 58 if these trends were reflected at the next General Election. But just a 2 point drop for the Conservatives and a 2 point rise for the Labour Party would deliver a hung parliament. So for Labour the Queen’s Speech is a chance to showcase a range of policies and hopefully reduce the Conservative Party’s poll lead. For both opposition parties it is a chance to analyse Gordon Brown’s proposals; discredit them and promote their own policies. It is important for the Conservative Party and Lib Dems not to give way significantly to Labour in the polls and it gives the opposition parties a chance to look at some of Labour’s headline policies in detail and criticise them publicly
  • Time is running out: With only 70 more sitting days of Parliament until the next election Labour only have three big opportunities to state their case before the election is called: The Queen’s Speech; the Pre-Budget Report and the Budget. Of those three opportunities the Queen’s Speech is most focused on policy direction and prospective bills and sets the policy agenda. Also, it does not have to focus so much on important economic figures such as economic growth and unemployment, which have been sources of distress during the economic downturn. The opposition parties will be keen for the Government not to steal a march in the polls on the back of the Queen’s Speech. They will see it as a small victory if the polls do not radically change on the back of the Queen’s speech as it will mean that Labour are running out of high profile opportunities to change public perception.

What is predicted?

The Speech: It is suggested that Gordon Brown will go for a short sharp Queen’s Speech highlighting headline bills on: fiscal responsibility; social care; energy; policing and crime; health and education. Gordon Brown is clearly gearing these bills up to be the basis for his election manifesto and it is being suggested that the Bills to be proposed are specifically targeted at areas that the Conservatives have opposed, such as targets in the NHS and the DNA database. This is clearly throwing the gauntlet down to the Conservatives Party and defining the political battlegrounds between the two main parties before the election. The Government are looking to take the initiative and outmanoeuvre the Conservative Party in key policy areas.

The Conservative response: The Conservatives are likely to oppose the Speech in two different ways. Firstly, David Cameron will almost certainly criticise Gordon Brown for announcing policies late in the day; not having the time to bring them through before the next General Election and that this is blatant headline chasing, which does not change the fact that Gordon Brown has lost the voters’ trust. Secondly, each Shadow Secretary of State will outline both the principles they disagree with in the Speech and the detail. They will be looking to define their position in opposition to the Government’s proposals. The Conservative Party will face a race against time; they will want to wrest control of the electoral battleground from Labour by defusing any popular Labour announcements made in the Speech and highlighting their counter measures. David Cameron will want to try and focus media attention on Gordon Brown’s weakness and the failings in the Speech rather than allowing the media debate to focus on Brown’s new policy announcements.

The Lib Dem approach: As the third largest party the Lib Dems are in a difficult position. The Leader, Nick Clegg, has come out and called for the Queen’s Speech to be scrapped in favour of an emergency announcement on political reform. Clearly this is not a viable option as the speech is a long-standing tradition, but it has given Nick Clegg front-page media attention before the Speech and gives him a platform from which to discredit the Government’s proposals. For Nick Clegg it is a case of chasing any possible headlines lest the Lib Dems be sidelined in favour of the main battle between the Conservative Party and Labour Government.

These are just predictions of course, so follow Ruder Finn on this blog and on Twitter (@Ruderfinnuk) on Wednesday 18th of November from 11am for our build up and live minute-by-minute analysis of the Queen’s Speech.

Please leave your own predictions or any insights as I would love to have a flavour of any important issues people are focusing on or awaiting from the speech.

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Lib Dem Conference Analysis – Making big noises with bad messages…

September 25, 2009 | Written by William Heald

The Lib Dem’s seaside conference

The Lib Dem Conference this year seems to have been more exciting than usual. I am afraid to say that too often I have dismissed it as a warm up for the main two conferences. But this year it has delivered a punch.

Whether you love Nick Clegg or you see him as a David Cameron downgrade, this year he has brought greater presence and press coverage to the conference than before. The newspapers have followed what, in particular, Clegg and Cable have had to say.

The two dominating policy announcements for me have been the Mansion Tax’ - Vince Cable’s announcement that people with houses over £1 million would be charged a tax at 0.5% on the value of a house above this amount and Nick Clegg’s announcement of ’savage’ cuts.

These two issues gained great coverage. Cable’s was seen as wooing the left whilst Clegg’s was an admission that the Recession would lead to inevitable funding squeezes and the Lib Dems admitting that the way ahead would be difficult. With both of these two policy announcements the Lib Dems got the communications right, but the process and messaging wrong.

With the ‘Mansion Tax’ Vince Cable received great coverage and it has been debated widely in the press and on news channels. In fact people have been scrutinising it as if it could be introduced by a Government. This shows that the Lib Dems have been taken more seriously at this conference.

But equally that is why it has received so much criticism. Vince Cable was opposed by many colleagues on the issue, consulted thinly with MPs and has now admitted that he may need to consult more on the idea before updating the terms of it. In fact the initial big splash it gained has now been tarnished by the in-fighting that has followed. It has been a case of big splash with poor messaging.

Similarly Nick Clegg’s announcement of ’savage’ cuts was a strong call that gained a great deal of coverage, but again the messaging and PR behind the announcement was extremely poor. Nick Clegg has not thought through the messaging because ’savage’ cuts, as opposed to just ‘cuts’, suggests that frontline services will suffer. Again it is a case of Lib Dems making a great deal of noise and being scrutinised seriously and being found wanting on their messaging.

Overall the Lib Dems seemed to make progress this conference, being taken seriously. But their messaging has been found wanting. They need to now work out their proposals tightly and sell them with the right language that says they are a party that can govern not just a third option.

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Is Brown dithering, or is he getting bad advice?

September 2, 2009 | Written by admin

Throughout his Premiership, Gordon Brown has been accused of dithering.

First it was the will he, won’t he non-election decision way back in 2007. Since then he has been accused of taking far too long over decisions of national importance on numerous occasions including Heathrow, the banking crisis and most recently, the long absence of a UK Government statement surrounding the decision to free Lockerbie bomber Abdelbaset Ali Mohmed al-Megrahi . If he’d made a statement earlier, I’m sure he and his Cabinet wouldn’t have been drawn into this mess about Libya quite so deeply.

Even his “cautiously optimistic” interview with the FT regarding the recovery from the economic crisis sounds like he is hedging his bets.

But the silence coming from Number 10 in regards to a Leader’s Debate during the upcoming election campaign is personally dumfounding and not a little bit frustrating. David Cameron has accepted the invitation, as has Nick Clegg, but there is nothing from the Prime Minister. Sky News has said that if Brown doesn’t turn up, there will be an empty seat on the podium if he fails to attend and debate.

Granted, a debate could be dangerous for Brown as it could potentially highlight his weaknesses or make David Cameron and Nick Clegg look Prime Ministerial, but surely that is better than not-showing up and there stands an empty chair. With Brown’s and Labour’s poll numbers through the floor, surely it is imperative that Brown shows up and tries to engage with the public. Brown clearly needs to be more decisive and more approachable to win the next election and a good showing in a national debate may not be the answer, but it would certainly help.

In modern times, there has never been such a disconnection between the public and Westminster. To simply get people to the polls and to keep out the BNP, the main party leaders need to show what they stand for and why people should care. Not showing up would be devastating and Brown’s silence on the issue is definitely hurting him even further.

As I write this, 2029 people have signed a petition from Sky News calling for a Leader’s debate since September 1st and that number is rapidly climbing, at least 900 in the past few hours.

But, this dithering raises an even larger question. As Philip Johnston of the Telegraph stated in his blog on a similar subject almost a year ago, Brown certainly doesn’t inspire confidence with his decision making. So what is the reason behind it?

Is Brown unable to make immediate decisions without consulting every man and his dog? Is he getting bad advice? Is he terrified of the repercussions of a bad decision? Is it a mixture of everything?

For Labour to claw back in the polls, Brown needs to be stronger and less hesitant than he currently is and someone in his team needs to take matters in hand. Labour needs a strong Brown and they need him now.

Cross-posted with Nick O’s Diary.

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