Posts Tagged ‘Metro’

Gordon Brown has revealed he is a big fan of the Metro and has encouraged his cabinet colleagues to read it every day. So reports today’s, er, Metro anyway.

But the freesheet has become Britain’s fourth-largest national daily newspaper with a readership of around 3.5million every day, so as it approaches its 10th anniversary it certainly has some momentum behind it. But should it really be the daily newspaper of choice for the Government? Are these short news summaries with little or no analysis really the way forward for the industry?

I am a partial fan. Metro is a cut above the afternoon freesheets, with their seemingly never-ending stories about Alfie Allen and football players on the lash, but it is easy to rely on it as your daily news source. It is undoubtedly easy to read and contains a good mix of UK and World news but 10 years ago one would see the whole spectrum of newspapers on the tube - now it is just a wall of Metros.

So in that context it is perhaps commendable for politicians to read it so they get a sense of what everyone else is reading but I do feel that it offers a very ‘news in brief’ view of the world. Politicians of course will get their news from a variety of other sources but how many of your average Metro readers could say the same? I’d certainly be interested in any research on the amount of people that only read a morning freesheet…

But all told, the Metro is a pretty decent newspaper with good writing and reasonable content - what do you think?