Posts Tagged ‘Mandelson’

Reports have popped up this morning after the announcement that Downing St is to review its press lobby methods and the rumours are Peter Mandelson may become the second most visible government member behind Gordon Brown, if he wasn’t already, by giving weekly televised press briefings.

Of course, this is tip of the hat to the fact that Brown is not the great communicator that Tony Blair was, but we all knew that. Having Mandy act effectively as Press Secretary, is an extremely clever move.

In place now is the Prime Minister’s Official Spokesperson (PMOS), Simon Lewis, who previously worked for the Queen as well as the private sector, in particular Vodafone.

But the PMOS’ briefings are daily but don’t necessarily sell Government policy, although naturally it does toe the party line as you would expect. It is more reactive rather than proactive process, fielding questions from the press regarding policies and issues of the day to clarify or confirm, not necessarily sell. The meatier issues are announced at the PM’s monthly press conference or during any ad hoc policy announcements or press conferences.

But from what I’ve read, televised, weekly press conferences would be designed to explain the Government’s messages and policies in the run up to the next election. This will be especially useful to highlight the budget bonanza that I think we can all expect from the Government, especially if the UK is showing growth as has been predicted.

What is missing from the Labour Government at the moment is a clear and effective messenger. The policies are there, but they are being lost in a sea of errors and poor news cycles, the mums.net biscuit farce and the Gordon Brown condolence letter are perfect examples. A messenger is the key.

It is common knowledge that Mandy is one of the smoothest political operators around. Whether you like him or loathe him, that’s a pretty universally view, especially amongst MPs I’ve spoken to. If you watch him against the hardest journalists like Jeremy Paxman or Andrew Marr, he still somehow charms them.

With Mandy helping to sell the message on a weekly basis, this could maybe get Labour back on message.

Thoughts?

Cross posted with my personal blog.

Don’t get me wrong, I believe in man-made climate change and I think governments across the world need to make some hard decisions very, very quickly if we are to stave off a disaster with worldwide implications. And I can understand why some people think Governments are working too slowly to prevent climate change related chaos because, in my opinion, they are.

But, what are the Climate Camp and other organisations like Plane Stupid protesters trying to achieve? Sure, throwing green custard on Peter Mandelson was a little bit funny, managing to scale the House of Commons to unfurl their banner was a reasonably impressive publicity stunt and their earlier protests against the third runway at Heathrow and the Drax coal-fired power station had some merit.

But the fact is stunts like these are only going to start to really doing some damage to their campaigns. Blocking streets, stopping people from working aren’t going to make people sympathetic for their cause. In fact, it is probably going to start to really piss people off (pardon my French).

And unfortunately, we all remember the scenes of the G20 protests in April that saw police use excessive force, but let’s face it, not all of the protesters were totally innocent.

I also get the impression that even some of the more reasonable protests always seem to deteriorate into a festival atmosphere. That isn’t going to impress average working people who are the ones that need to be convinced increasing their taxes and cost of fuel bills will be worth it in the end.

Even Greenpeace, which has in the past been known to pull some pretty impressive stunts themselves (one of my favourites is below after the Pasha Bulker tanker ran aground on the beach of Newcastle Australia), haven’t really been publicly involved with the latest Climate Camp protests.

I’d be really interested in your thoughts as to whether the Climate Camp protesters are helping raise awareness surrounding climate change, or if they are just kids who are doing more damage than good.

Cross posted with Shot across the bow

I’ve been a tad stunned by the reports over the past couple of weeks regarding who is in power with the Prime Minister on holidays and as a person who studied, trained and for a while practiced as a journalist, there are a number of issues that I feel are worth discussing. The headlines that have really surprised me revolve around Gordon Brown’s two Parliamentary lieutenants, Harriet Harmon and Lord Mandelson both having overlapping holidays, which allegedly meant that that there was no one in charge of the country for two whole days.

I’ve heard of media beat-ups before and I know the British media like to attack their own representatives constantly - just look at what they are doing to the English cricket team after their loss to Australia on Sunday (not that I’m complaining about that mind you). But to think that just because the Prime Minister is on holidays… in his own constituency… in the UK, there is no one in charge shows that it is actually the journalists who have gone on holidays.

When the PM was in Italy for the G8, he was still in charge. Just because Harriet Harman represented him at Prime Minister’s Questions, doesn’t mean she suddenly became PM. If there was an issue of national importance, Gordon Brown would undoubtedly be running the show.

The PM, much to Sarah Brown’s annoyance I’m sure, will still be flanked by advisers and will no doubt be spending a good deal of his ‘down time’ discussing policy, strategies and politics. A PM couldn’t just shut down even if he wanted to.

The Prime Minister is always in charge, that is what he was elected (or not in this case) to do. Pre Alexander Graham Bell, Bill Gates, telegraph communications and electricity, I could understand the argument, but not now.

However, mostly this is summer headline grabbing journalism and if this is what Mr Murdoch wants us to pay for online, I’ll pass thanks.

Well, it has happened, the first big UK political name has been brought down by British bloggers. I won’t go into a detailed discussion on the events because if you are reading this post, you will likely know the story (here is a good synopsis here in the Telegraph).  But to quickly recap, Damian McBride, a senior figure within Downing Street, albeit behind the scenes, has been brought down by the power of blogging and it looks like another senior Labour character, Derek Draper, is also losing in the battle of the bloggers between his blog, Labour List and Paul Staines, who runs the conservative blog, Guido Fawkes.

The point I want to make here, instead of getting into the history of “Emailgate”, is that both Labour and the Tories are seemingly struggling to understand how to campaign online and their efforts seem all very ad hoc with no real direction. Draper himself admitted only in February that he didn’t know the difference between “my RSS from my elbow” and from my standpoint, there has very little positive interaction with the voting public so far. While Guido Fawkes, as the name suggests, is just trying to bring down the Labour Government, although his aim is to replace it with a Conservative one and doesn’t have the anarchic goals of his namesake.

Its obvious Labour has set up their web presence to try and get some kind of Obamaesque traction on the blogosphere and from voters, after all, I may be cynical, but it is an awfully big coincidence that Draper and Co. devised Labour List in November, around the time of Obama’s victory. And as I have mentioned in a previous blog, the Conservative’s seem to be behind in this regard.

However, Labour List, Guido Fawkes and Iain Dale, another high-profile Conservative blogger, seem to just snipe and battle each other from across the political spectrum. While this is interesting from the point of view of a political junkie like myself, Becky McMichael, a colleague and fellow blogger, put it perfectly - they are just preaching to the converted.

There is no real engagement, no real message, no grass roots campaigning, no real harnessing of support from people who don’t already support either party.

There is a new post on Labour List by Mark Hansen titled “Labour is gaining fast online: Don’t let Guido wreck it“, where the author states “Just ten days ago a ragbag group of Labour bloggers and campaigners was gathered (organised by Derek Draper) to offer ideas as to how to build the resources on Labourlist and make it more useful to Party members at constituency level. How to build this Labour-minded community.”

Mr Hansen has summed up Labour’s and the other party’s problem quite succinctly without knowing it - they are trying to engage with Party members and registered supporters. These people won’t win you an election, it is the swinging voters who get you elected, any student of electoral politics will tell you that.  They must deliver their message outward, not just inward.

Peter Mandelson wrote in his first blog on Labour List about new media and the fact that “we have to recognise that the days of command and control are over. Instead we need to learn to embrace and engage.” I guess they are still learning.

Cross posted with my personal blog.