Posts Tagged ‘logos’

I am possibly the world’s least qualified person to comment on design. A bizarre portrait of Mike Gatting prompted the following comment from my 2nd year art teacher: “despite Paul’s obvious lack of ability he tries his best.” Pretty damning stuff.

Despite this lack of ability I am still going to spout forth on the recent Pepsi logo. The design brief was leaked onto and reveals the ‘thinking’ behind the new design. It’s all about the earth’s gravitational pull synergising with the gravitational pull of Pepsi. Obviously.

As a tech PR guy of many years, working with designers and brand strategists is something that comes up from time-to-time. Sometimes it is illuminating, sometimes I think ‘what on earth are you banging on about’. But this really takes the biscuit. Is this representative of design briefs generally?

Pepsi

Anyway, the outcome is the smily logo you see above. It’s positive I guess, although it certainly doesn’t look like it has had the finest design minds working on it night and day. What do you think? Which brings me back to what prompted me to write this post - do any rebrands or brand launches meet with acclaim? The London 2012 logo got universally panned and it would seem that companies that choose to spend thousands of pounds are actually on a hiding to nothing. Everyone is a critic and the internet provides everyone with a platform to share their opinions. Although its got people talking about it’s brand, maybe Pepsi could have spent the money more wisely…