Posts Tagged ‘broadcast’

A company that specialises in broadcast media came into the office today to give us a talk about the possibilities out there in the world of broadcast.

Despite the increasing number of media channels available, print coverage remains the medium of choice for most clients and pr efforts reflect this. In fact broadcast media can often be seen as a bit of an add on.  Are you pushing the release out to all contacts on the media list? Well then you better add in some broadcast media! And even then most people think as far as TV but might not consider online or radio.

Today’s discussion looked at TV, radio and online broadcast but it was the facts thrown up about radio that interested me most. Radio has perhaps suffered for a while under the false impression that it is an outdated channel but this is by no means the case. Did you know for example that according to Q1 figures radio stations now have 45.8 million listeners per week in the UK? Indeed listening rates are higher than TV rates all the way up to mid afternoon. With figures like these and with hundreds and hundreds of radio stations in existence suddenly radio looks like a very interesting proposal.

Would be interesting to hear if anyone out there has done any radio campaigns recently and how they went? Is radio as worthwhile as these figures would suggest?