Posts Tagged ‘brand monitoring’

PRs are often responsible for managing listening campaigns or monitoring programmes to see who’s saying what about a client, brand or product online.

There are great tools around for searching on names and also RTs but what about where links/announcements/press releases are discussed or shared without the client name or a direct retweet?

It is hard to monitor what is being said and also to pick up on any issues that may be being talked about.

A new application called Backtweets let’s you search for whenever your URL is tweeted (doesn’t matter if it is shortened using BIT.LY etc) and adds another, more thorough search element to any monitoring campaign.

This is cross posted with my personal blog.

(Spotted via Steve Rubel )