This week’s digital roundup comes fresh off the bank holiday, and while we were all relaxing in the sunshine, the worlds of digital and social didn’t stop.
This week, all you need is… a guide to the past, present and future of digital as we look at big data, responsive design, and wearable tech, as well as breaking out the ice creams to celebrate ten years of LinkedIn. Any excuse in the hot weather.
The Financial Times has always been at the forefront of experimenting in a digital world. From pursuing a paywall strategy to investing heavily in mobile and tablet, the newspaper has continued to push its product into the digital age.
The FT’s web app was relaunched last month and FT.com’s managing director Rob Grimshaw has offered up a fascinating insight into the world of publishing online that any company who deals in content would be wise to consider.
Digital revenue currently accounts for 30% of the FT’s total revenues and digital subscriptions overtook print circulation last year. Much of this is down to a smooth user experience and design, particularly their use of HTML5, and tracking reader’s habits.
Do you think the FT has the right approach to publishing? And if you’re working in content, what are the biggest challenges for you with regard to mobile and tablet right now? Let us know in the comments.
In web terms, a social network that reaches 10 years and is continuing to grow is something of a rarity, yet LinkedIn have reached that milestone with a cool 225m users.
The social network for working professionals has left the likes of MySpace and Friendster far behind, but has also changed both in look and feel during the last decade.
To celebrate the ten-year milestone, LinkedIn have released a Slideshare showing 11 homepage design changes from this period. A little like thumbing through a flickbook, it’s a fascinating reminder of how even the biggest online networks need to keep evolving.
TweetDeck struck off Companies House register – The Guardian
TweetDeck is dead. Of sorts. The app, beloved of many Twitter power users, was purchased by Twitter for £25m in 2011. However, while Twitter continues to develop the tool, the company itself has now been dissolved.
Twitter failed to file formal accounts at Companies House for TweetDeck Limited over the last eight months, which has lead to the company being struck off.
The move will have no effect on users of the app, however it’s clear Twitter have plans for how they want TweetDeck to develop. The Android, iPhone and Air versions of the app will be shut down this week as Twitter looks to turn TweetDeck into a powerful desktop tool for users.
Facebook to launch video ads in July – The Wall
Following an increase of sponsored stories and suggested apps in your Facebook newsfeed, this July will see video adverts on the social network for the first time.
Several major brands are rumoured to be taking part in the initial trials, which will use autoplay video, albeit with the option to keep the sound turned off.
The video ad market is growing with analysts predicting it could generate up to $1.5m of new revenue per day for Facebook. However, the autoplay adverts could prove contentious with Facebook users as the company looks to balance revenue growth with user experience.
How would you feel about autoplay adverts in your newsfeed? Would it disrupt your Facebook experience or are you willing to see more adverts on the site? Let us know in the comments below.
What is Big Data: A guide for CMOs - iJento
Big Data is a big buzzword in 2013 with many digital specialists espousing the need for companies to get to grips with the reams of data produced across all areas of their business.
Often, though, the concept of Big Data can be confusing, especially for companies who are still developing, digitally.
However, as iJento point out in their clear and concise Big Data guide for Chief Marketing Officers, ignoring Big Data at this point could hand your competitors an advantage. If your PR or marketing department aren’t familiar with analytics already, maybe now’s the time to train them.
How are you using Big Data? Are you prepared for the explosion of data predicted over the next 12 months? Let us know your thoughts in the comments.
From Google Glasses to the rumoured Apple iWatch, wearable tech is set to become a major part of the digital landscape. This neat infographic highlights how we could look if we decked ourselves from head to toe in the latest digital fashion.
Until next week… Gary (@garyandrews)