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Archive for the ‘Uncategorized’ Category

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Intent index: mobile edition

February 15, 2010 | Written by Ged Carroll

With the first day of Mobile World Congress drawing to a close it seemed appropriate that I draw your attention to work that Marty McGough and his team have been doing about exploring the intent of mobile internet users. You can play with the data to explore it further here.  If you want to talk about the data or work in the mobile space feel free to contact us.

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Why the rage, Simon?

December 16, 2009 | Written by Laura Strong

Unless you have been living under a rock for the past couple of weeks you will all be aware that the (wrong, in my opinion) winner of X Factor was crowned on Sunday. Geordie lad Joe McElderry beat Olly Murs with over 60% of the vote, securing a record contract and almost certainly a place on Dancing on Ice in a couple of years.

But, in a strange twist of events, it seems that poor old Joe may be deprived of the 15 minutes of fame pretty much guaranteed to all X Factor winners - the coveted Christmas Number 1 slot. A campaign which was started on Facebook encouraging people to buy Rage Against the Machine’s track ‘killing in the name of’ has seen the song start to outsell the X Factor winner by an estimated 10% , making it the favourite to be number one this weekend.

Simon Cowell has spoken out against the campaign, calling it ’stupid’ and it’s participants ’scrooges’. Poor Simon, as if becoming TV’s first billionaire wasn’t bad enough, he now has to face the prospect of one of his many, many acts not doing as well as he had hoped. I, for one, think it’s an excellent campaign, not just because I think Olly should have won, but because it is an excellent example of the power of social media and how it can mobilise society. Ok, so it might not be over something as important as global warming, but if people can hold a strong enough opinion about this and feel compelled to do something about it, then maybe this model can work for important campaigns in the future. As organiser Jon Morter said, ‘Even if we didn’t quite succeed it will still be a great achievement in bringing people together and actually trying to do something’. (NME.com)

What do you think? Can something as simple as a Facebook group re-write music history, and possibly change the way we campaign in future?

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Not waving but drowning…in emails

December 14, 2009 | Written by Annabel Kerr

My colleague Paul Allen wrote a blog post last month discussing his deep hatred of emails! While this got various responses, it would appear that he is not alone in finding the increasingly deluge of daily emails slightly overwhelming. Nick Bilton, a journalist at the New York Times, recently wrote a post on the Bits blog offering his ‘10 Proposals for Fixing the E-Mail Glut’, and then followed up this post last week highlighting some of the suggestions from his readers – makes for interesting reading and good for Paul to see that others share his pain!

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Queen’s Speech - Expert reaction

November 23, 2009 | Written by William Heald


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The Queen’s Speech, which took place last Wednesday, went as we predicted with proposals announced on fiscal responsibility, financial services, constitutional reform, education and energy amongst others. The Speech was short and to the point with only 13 bills and 2 draft bills announced and no announcements on Health (one of the largest Government departments), immigration or MPs’ expenses.

The Speech was touted as being the most political for a decade, as was to be expected with a General Election taking place next year and once the Queen had left Parliament Gordon Brown and David Cameron drew the battle lines. The Prime Minster defended the speech saying that it showed that the Government was ’standing up for Britain’ and criticised the Conservatives over their inheritance tax policy, whilst the Leader of the Opposition responded by calling the Speech ‘half-baked’ and a ‘waste of the country’s time’. These soundbites, like the contents of the Speech itself, were not particularly surprising.

There is now a period of reflection in the House of Commons as the Speech will be debated for no fewer than 6 days. With that in mind we gathered together leading parliamentarians to see what they made of the speech:

Dr Des Turner MP

Labour Member of Parliament for Brighton Kemptown

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“Given that the Parliamentary Session will be shortened by the General Election this was a very ambitious Queen’s Speech, containing very real and useful legislation.

I totally disagree with those who think it is simply part of the Election manifesto - such claims are very wide of the mark.

These measures are very important and legislation like the care for the elderly Bill are part of a long overdue revolution for people who are in the latter part of their lives.”

Chloe Smith MP

Conservative Member of Parliament for Norwich North

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“For me the Queen’s Speech was a mixed bag. For the most part it was all about the Labour Party serving itself rather than the country. It was a case of politics not Government.

There were a number of measures that simply served to create the next Labour election manifesto and you have to ask yourself if these measures are so important then why have they taken 12 years to be implemented? Furthermore, a number of measures were policies that the Government should be getting on with anyway rather than legislating on.

Having said that there was one measure that my constituents might welcome, which was the announcement on flood defences.”

Lord Avebury

Liberal Democrat Spokesperson for Foreign and Commonwealth Affairs, Spokesperson for the Home Office

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“The Queen’s Speech has rightly been criticised for pretending that so many Bills can be passed in the few days of Parliamentary sittings before the 2010 general election. When there is no chance of getting most of them into law it is farcical.

I hoped there would be more realism but this is obviously just for the shop window. Nobody would guess that six months from now a new government will have to make huge spending cuts.

The absence of any mention of a referendum on electoral reform, widely supported in all three parties, is a serious disappointment.”

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Easyjet’s lesson to the reluctant social media client

November 20, 2009 | Written by Lucy Yeatman

Easyjet launching themselves on social media platforms? A disaster in the making, some would think. Imagine, a soap box for everyone who has had a delayed flight, poor customer service or any of the other crises that seem to happen daily on this notorious airline, to freely air their complaints for the world to see. This surely is a recipe for a corporate communications catastrophe!

However, thanks to a very ambitious social media push to source user-generated content using networks including Facebook , MySpace and Twitter, Easyjet aims to transform its site into a ‘travel encyclopaedia’.  Through a clever competition, Easyjet has achieved a great balance between the positive and the negative comments on their new Facebook and Twitter pages.

The competition that the company has introduced; ‘the great Easyjet getaway’, is the turning point on which this successful balance of opinion has been achieved. Fans are invited to submit their personal, funny story telling of why they need to get away to win free flights.

Not only has Easyjet incentivised joining their network (becoming a fan on their Facebook page allows you to enter the competition), the company has also increased the number of fans to its page and is creating a highly engaged community, as judging of the competition will be by fellow fans. Ultimately though, the real beauty of this competition is that positive and engaging feedback has been encouraged through the funny stories and if you look at the wall of the Facebook page, you’ll find comedy like anecdotes and positive messages which tempers all the abuse and by-and-large creates a tone which reflects very well on the company.

This serves as an excellent example for all those reluctant organisations who see social media as a high risk activity, that with careful and strategic planning, a positive image can be achieved for even the most unloved corporations.

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Queen’s Speech LIVE - Bill by Bill

November 18, 2009 | Written by Hugh McKinney

The Bills that were announced today were as follows:

Personal Care at Home Bill:

This will provide free personal care in their own homes for those with the highest need. Up to 350,000 people with the greatest needs could benefit from free charges and top-up fees for care in their own homes.

Children’s, Schools and Families Bill:

There will be a new duty on local authorities to act when parents are unhappy. Where standards are ‘unacceptably low’, schools will be closed. There will be an entitlement to one-to-one tuition if a pupil is falling behind.

Fiscal Responsibility Bill:

The Bill will enact the Government’s commitment to halve the deficit in four years.

Financial Services Bill:

The Bill will give the Government the power to intervene on bonuses, will create a new consumer financial advice body and enable firms to be less reliant on the taxpayers.

Crime and Security Bill:

The Bill will require parenting assessment to be carried out on parents of children aged 10 to 15 who are being considered for an anti-social care order. The police swill have to hold beat meetings;  perpetrators of domestic violence will be banned from their homes; DNA records on adults arrested but not charged will be kept for six years; there will be compulsory licensing for wheel-clampers.

Digital Economy Bill:

New age ratings for computer games will be introduced to protect children; universally available broadband in the UK will be rolled out; tackling on-line copyright infringement; preparing the UK to take advantage of the digital age.

Energy Bill:

More help for the most vulnerable households with their energy bills; a levy on electricity suppliers  to subsidise carbon capture and storage plants; Ofgem will be required to ensure customers get a better, fairer deal.

Flood and Water Management Bill:

Better protection for businesses, communities and homes from the risks of extreme weather.

Equality Bill:

There will be a new public sector duty to narrow the gap between rich and poor, ban age discrimination outside the workplace and introduce reporting for large employers on gender pay. Agency workers will receive equal treatment with staff members after 12 weeks in a job.

Child Poverty Bill:

The Bill will provide for the Government pledge to eradicate child poverty by 2020 and will set up a commission to monitor progress.

Constitutional Reform and Governance Bill:

The Civil Service will be put on a statutory footing; continued reform of the House of Lords - they will have the power to expel a Member; by-elections to elect hereditary peers will be ended. Peers will be allowed to resign and disclaim their peerages.

The draft House of Lords Reform Bill will set out how the Government will bring about a wholly or substantially selected second chamber of Parliament.

Bribery Bill:

The bill would help to reinforce integrity in the business and public sectors. There will be a comprehensive UK strategy for tackling foreign bribery and of bribing a foreign public official in order to obtain or retain business.

Cluster and Munitions Bill:

This bill will ban the use, development production, stockpiling, retention or transfer of cluster munitions.

Draft Bills

House of Lords Reform Bill:

Further reform for the House of Lords including ending the election of hereditary peers.

International Development Bill:

The Government will be committed to spend 0.7% of gross national income on international development by 2013.

The real question is - will this be enough to keep Gordon Brown at No 10?

What do you think?

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Queen’s Speech LIVE - the details

November 18, 2009 | Written by Hugh McKinney

The Government will offer free personal care in their own homes for those with the “highest needs”. This could benefit up to 350,000 people.

Legislation will be brought in to halve the current deficit and increase financial regulation

Commitment to ensure 0.7% of GDP for International Development

The Government will seek to abolish child poverty by 2020.

There will be a bill to continue the reform of the House of Lords

Other issues include:

Measures to deal with anti-Social behaviour

A Bill to enhance digital communications

A Bill to enshrine education guarantees

An Energy Bill to support carbon capture and storage

High Speed Rail Bill

Flood protection measures

Devolving more power to Wales

Legislation to ban cluster munitions

No real surprises contained in the Speech. More details will be provided on the content of the speech and on the Speech debate in the House of Commons later this afternoon.

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Queen’s Speech LIVE

November 18, 2009 | Written by Hugh McKinney

As the Queen arrives at Westminster it is worth remembering that the Monarch is not permitted to enter the House of Commons and is only allowed into the Palace of Westminster by invitation. It remains the only royal palace to which the Monarch has no automatic right of entry.

Charles I was the last Monarch to enter the Commons in 1642 when he attempted to arrest John Pym and four other Members of Parliament for treason. The Speaker William Lenthall, when asked to point out the conspirators famously replied:

“May it please your Majesty, I have neither eyes to see nor tongue to speak in this place but as the House is pleased to direct me, whose servant I am here.”

However, the Monarch has been invited today to open Parliament and she has now arrived at the Monarch’s entrance.

Black Rod will approach the House of Commons and the door will be ceremonially slammed in his face. He will ten use his rod to knock the door three times. This is to allow the Commons to confirm that he is not the Monarch and signifies that although the Monarch is on the premises he is merely a messenger delivering her command.

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Queen’s Speech LIVE - ensuring the Queen’s safety

November 18, 2009 | Written by Hugh McKinney

The Yeoman of the Guard (the queen’s bodyguard) have searched the cellars at the Palace of Westminster. A tradition that dates back to 1605 and the gunpowder plot to blow up the Palace of Westminster.

Although the occasion is primarily remembered for Guy (Guido) Fawkes and commemorated on Guy Fawkes’s night on the 5th November each year, the principal conspirator was Robert Catesby

He died in a shoot out with the King’s supporters some days after the discovery of the plot. Now largely forgotten, Catesby was one of the leaders behind the plot while Guy Fawkes was only a minor figure.

In another nice historical touch, Parliament has to send a “Hostage” to Buckingham Palace and (s)he must be in place before the Queen can leave for the State Opening. This is to ensure the safe return of the Monarch - a little dramatic nowadays perhaps but more essential in Britain’s turbulent past.

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Queen’s Speech LIVE

November 18, 2009 | Written by Hugh McKinney

The 13th Queen’s Speech by a Labour Government (and possibly the last for a while) takes place in the House of Commons today.

The Queen will set out the Government’s policies for the forthcoming few months before the next General Election. In common with the past few years, the content of the Speech has been substantially leaked in advance so there should be no real surprises.

The legislative agenda is likely to include Bills on Education and Families, Crime and Security, Social Care, Energy and Health.

The timings for the Speech are as follows:

Royal Procession to arrive at the Palace of Westminster at 11.15am.

Queen’s Speech will take place at 11.30am (approx) the Queen will read the speech from the throne in the House of Lords

Motion for the Humble Address will commence at 2.30pm in the House of Commons and 3.30pm in the House of Lords

Throughout the day we will keep you updated on the Bills as they are outlined.

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