Archive for the ‘books’ Category

One of the key criteria that you should have when joining an agency is looking around at your potential colleagues and working out whether you can learn from them and grow as a PR professional.

At Ruder Finn, I work with a number of people across our offices who are pretty smart across a number of different issues from transmedia campaigns to global health campaigns. Some of this knowledge is captures in an annual publication called Move. You can find an online archive of previous issues here.

I have the latest copy in a large coffee table print format and have a number of copies that I can give away, if you would like a copy drop me a line with your full contact details.

Baked In is different to many business and marketing books. It is written by a successful advertising creative Alex Bogusky ex-Crispin Porter + Bogusky who is an effective communicator rather than a business academic. The book is filled with anecdotes rather than quantitative research but that doesn’t mean that the concepts or messages within the book are lightweight.

On the contrary they bring a message that businesses have lost over the years - that the intrinsic nature of a product, service or delivery process is key to the marketing of that product.
This means that marketing a product can’t be done on spin or advertising smoke and mirrors but has to back to essential truth. As an a senior executive of advertising agency Bogusky worked across a surprisingly wide part of his clients business from customer service to product and process design. This is cross-posted from my personal blog.