All you need is: to break your digital stereotypes
Ever fell into the trap of digital stereotypes?
Just like any other industry, digital has its myths and preconceptions, which can get in the way when you’re dealing with colleagues or clients.
This week, all you need is… breaks the stereotypes around the demographics of Facebook admins, reflects on digital professionals’ perception of online privacy, questions the ethicality of Twitter’s new VIP-only feature and much more.
Who is the typical Facebook admin? Are they really all underpaid – or unpaid in most cases – interns? Or are they experienced marketing professionals able to engage with multiple audiences?
It’s time to break the stereotypes as Socialbakers’ latest study looked at a sample of around 100,000 page admins to define the demographics of the admin landscape.
Although information on the type of pages analysed was undisclosed, the research showed that page admins tend to be of the age 30+.
Moreover, it seems that 51% of page admins are men, while only 22.3% are women. The remaining 28% couldn’t be determined.
However, it’s interesting to see that in terms of responsibilities women take the lead, as women tend to manage bigger pages with a higher average number of fans.
This analysis shows that, on opposite of what many people say, businesses consider social media as a valuable activity and employ skilled professionals to conduct it and guarantee a return on investment.
Has this changed you perception of social media? Let us know in the comments below.
- How American Adults Remain Anonymous Online – Mashable
A recent study by Statista shows how online privacy still represents a concern for many.
The company reported that 63% of American adults regularly deletes cookies and their brows history, while 36% avoids websites that ask for personal details, as they prefer to remain anonymous online.
I sometimes look at concerns around online privacy as something negative. We, digital professionals, create campaigns, websites, apps – you name it - and wish people would share as much as possible about themselves so that we can measure and understand our audience better and ultimately increase the success of our product.
I somehow expect people to be willing to give up their privacy in exchange of the infinite resources of the digital world has got to offer.
But should it really be so? Is there really anything wrong in trying to keep our identity secret?
I’m assuming no, as long as that isn’t done with the intention of committing illegal activities.
After all, you probably wouldn’t share private or embarrassing photos with your colleagues of friends in real life, so why would you want to tell a stranger your name and email address?
- Filtering mentions – Twitter
You’ve probably heard that Twitter has recently filed for an IPO and is soon expected to go public.
What you might not know is that Twitter has also released a new feature to help verified users (those with the blue check marks) to better manage their accounts.
These can now view their mentions in three separate categories: all, filtered, and verified.
The filtered section uses an algorithm to filter out the spam and show only relevant mentions, while the verified one will only show mentions from other verified accounts.
This new feature aims to stimulate highly influential Twitter users to stay active on the platform and make it easy for them to identify and engage in more relevant conversations.
However, this may raise concerns on whether a feature designed exclusively for celebrities could upset common people that represent the vast majority of Twitter.
It’s undoubtedly harder for people with a huge following base to manage their social media presence but does this new feature mean that social media is becoming a thing for an elite?
Let us know your thoughts.
- Apple: new iPhone not storing fingerprints, doesn’t like sweat – The Wall Street Journal
The iPhone 5s saw changes in design and performance but all of this seemed to be overshadowed by one interesting new feature known as the fingerprint scanner.
Like in a sci-fi movie you can now use your fingerprint to unlock your iPhone 5s and make iTunes purchases with a click. Or at least, that’s what Apple might want you to think.
In reality, you’ll still need to create a traditional passcode for your phone in order to use the technology, as the phone won’t store actual images of your fingerprints.
Only the passcode can unlock your device if this is rebooted or hasn’t been unlocked for 48 hours.
Moreover, the device sometimes struggles to recognise your fingerprint if you have sweaty fingers or you’ve used lotions or other liquids.
There are obvious reasons behind the decision of incorporating a passcode within the ID touch system, such as reducing the risk of hacking and avoiding privacy concerns that could arise from storing biometric data.
But has the Apple ID touch system got what you would expect from a fingerprint scanner? Tell us what you think about that and whether the iPhone 5s has matched your expectations.
Has this week’s roundup helped you question and perhaps change your digital preconceptions?
Let us know if it did and what those were. Till next week… Gabs (@gabrielegenola)