Dot Comms

ALL YOU NEED IS… (25/02/13)

February 25, 2013 | Written by gabrielegenola

Have you have experienced that feeling of happiness you get when you’ve just discovered a new life-changing app and you can’t wait to tell your friends or colleagues? If the answer is yes, then you’ve probably also experienced that feeling of deep disappointment you get when your friend looks at you and tells you that he thinks that app are a rip off.

This week all you need is… is dedicated to all those people who have felt that way over an app.

Here are the headlines:

· Mobile World Congress: The Event You Don’t Want to Miss — Or Launch a Product At

What should we expect from this year’s Mobile World Congress? Well, from an early first-look, not as much as you would think. Undoubtedly, the Mobile World Congress is the biggest show in wireless and it’s growing bigger every year.

But that also means that it’s becoming a real challenge for many companies to be heard through the ever-growing noise and this is pushing them to choose different venues to unveil their top products.

HTC, for example, launched its new One phone earlier this week in New York.

Samsung’s new Galaxy S IV is not expected to make an appearance in Barcelona

Google is drastically reducing its presence and many companies are making announcements ahead of time.

Although expectations may not be overwhelming this year, the MWC remains a key place to see and be seen and we can certainly expect a few game-changing products being unveiled during the show.

Many readers have probably been waiting impatiently for this year’s MWC and may disagree with my view. So leave a comment below and let us know your opinion and expectations.

· Harlem Shake

Been a stressful day at work? You just need to ‘shake’ that pressure off - I guarantee you that sad face will be replaced by a big smile.

The proof? Over 40,000 thousand people a day are doing the Harlem shake and sharing their joy on You Tube with the rest of the world.

What are you waiting for? Get Harlem Shaking!

· Twitter launches advertising API following month-long beta trial

Twitter’s advertising application programme interface has finally been launched after undergoing numerous beta trials.

The month-long trial phase has involved partners such as Above, HootSuite, SHIFT and TBG Digital, which are now offering Twitter ad features to a selected number of clients.

Since there’s been a significant increase in second screening, TBG CEO Simon Mansell said that this new offer’s biggest opportunity lies in capitalising on that growing companion role that Twitter is playing to TV advertising and live events sponsorship like the Super Bowl.

The social network is still looking for partners to integrate the Twitter Ads API and will review applications via this site.

· 66% of smartphone owners are worried about privacy: infographic

Technology improves every year, especially in mobile where people are engaging with their phones more than ever before, while software and apps now trumpet their high security levels with each update they release.

However, it seems that that big grey area called privacy is still seen as a problem in the eyes of consumers.

Either due to personal reason or business concerns, the UK privacy index shows that almost three quarter of smartphone owners are concerned about their privacy.

Are you feeling nosy? Here is an infographic containing the full story.

· Google Glass demoed in new promo video - watch

“Ok glass! Show me this video!” is what you’ll be saying to make the content in front of your eyes come alive once the revolutionary Google glasses hit the shelves in 2014. Till then, you’ll have to move your mouse and press play button below. L

Did I miss something? Feel free to leave a comment below and share your highlight of the week. Until next Monday… Gabs (@gabrielegenola)

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