Our colleagues over at RFI Studios in New York have put together a useful little tutorial on the latest social network to be stirring up (p)interest.
So I nicked shared it.
I hope it is useful.
Amid all the discussion over the past few days about search and social referral traffic, I also spotted an interesting piece from Econsultancy showing the site’s growing role as a referral source (client Experian hat tip here) for retailers.
Monetate has also put together an infographic pulling together the latest stats on Pinterest’s journey to become a “social commerce game changer” (see below).
I am playing around with it myself at the moment and from a PR/brand perspective it seems to be more about creating interest through the mindset of a brand persona and then curating content that supports that persona, rather than engaging around product or comms content. But like all social networks, it needs to be brought back into context - what are you trying to achieve, who’s your audience and what do they want?
Get an account and start exploring.