Archive for September, 2011

Our client Experian put out a press release this morning which looked at time spent on Facebook across a basket of eight countries:

• Singapore
• New Zealand
• Australia
• UK
• US
• France
• India
• Brazil

What I found most interesting about the results was that the UK came mid-table  in terms of the average time spent on Facebook based on data from August 2011, but came bottom of the table in terms of market penetration of social networks in general.  This indicated to me that brands need to work harder to grab the available attention of UK consumers than their peers in other countries.

We’ve been working with the Meningitis Research Foundation to promote their campaign for the adoption of a Meningitis B vaccine as soon as it is available. They have launched this video to launch their campaign during Meningitis Awareness week which runs from today through to the 25th.

Watch the video, share it with anyone who you think would be interested and please go to meningitis.org/sign to make your name count.