Taking your name in vain
Imagine if you set up your own company and you named after yourself because you signed all your work. Over time your signature became the most valuable design asset of the company. Over time you decide that you want to take some of your hard earned cash, take time out and do the stuff that you actually enjoy. You leave your business, having been bought out.
However, you then have the problem of seeing your name plastered over absolute tat.
Welcome to Shawn Stussy’s world. I am a big Stussy fan and it is a rare season where I don’t buy something from their collection, but some of the stuff is pretty ropey and I sympathise with Shawn Stussy’s predicament; which is why I look forward to seeing what his new venture S-Double Studios will come out of the trap with. This was posted from my personal blog.
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