Can we really predict the next Twitter?
PR week today takes a look at the “Five up and coming social media sites every PR person should know about” and asks the question, what is the new Twitter for 2010?
This analysis by 14 digital PR experts shows that Google Wave is the site set to be the biggest hit. Farmville, Posterous and location-based network Centrl.com are next, with the all new comment-augmented BBC website in fifth.
While these are all exciting developments in the social media world, are we really able to predict the extent to which these sites are likely to take off and how strongly we should work them into our PR strategies for 2010? Are any of them really set to be the next Twitter?
I think that no one could really have predicted the extent of the unprecedented rise of Twitter. If it hadn’t been for the high profile support that the site received - through things like the Obama presidency campaign and Ashton Kutcher’s activities, in addition to the vast number of celebrity tweeters sharing the ins and outs of their celebrity lifestyles - Twitter may never have taken off as a viable and valuable communications platform.
However, while I predict that evolution of what we already have is more likely to take off than innovations like Farmville next year, it is certainly important for us, as PR and communications experts, to be ahead of the game with social media. We will all now be keeping a close eye on these big 5 to see how they all pan out for 2010 so watch this space!
Tags: communications, PR, social media, Twitter
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November 8th, 2009 at 1:59 am Posted by Is this the future of social media PR? PR Week thinks so... | Contently Managed - Digital PR, Social Media, Traditional PR Solutions and Strategy
[...] Williams over at the Ruder Finn UK blog has blogged about recent PR Week article “Five up and coming social media sites every PR person [...]
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