TED 2009: Seems ideas aren’t the only things worth spreading
The audience’s thumbs were hammering out the Tweets just now when reports started coming in that Bill Gates had released mosquitoes into the crowd at this year’s TED conference in California.
Reporting seems to mainly focus on the rich / poor divide highlighted by Gates’ regarding people’s exposure to malaria carrying mosquitoes.
A cheap stunt or a genius piece of PR?
Votes to RF towers on the back of a mosquito net please…
Tags: Gates, Malaria, Mosquitoes, TED2009
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Comments (2)
February 5th, 2009 at 4:53 am Posted by Ashlea
I don’t think the two have to be mutually exclusive! The stunt, cheap or not, got you and many others talking, and thus was a genius piece of PR. More and more I think that putting people physically in the place of those suffering in places they can only imagine is a tactic that is actually hitting home. It not only gets first hand experiencers talking, but the wider media, and that, I think, is genius PR.
February 5th, 2009 at 5:32 am Posted by PaulieA
they are not mutually exclusive. Undoubtedly cheap but looks like it did the trick. Hats off to the little geeky fella in the bad jumper
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