Has Twitter finally figured out how to make some money?
Biz Stone, co-founder of Twitter, yesterday told Marketing Magazine of its plans to start charging the brands that use it. Could it be that Twitter has finally figured out how to make money?
Biz was largely unspecific about the associated costs, but what implications will that have on the platforms continued growth? And how will they differentiate between “commercial” and “business” use – and how does this impact the idea of the personal brand?
Spinvox - a voice to text conversion service - is a fairly well-known company, but James Whatley is the company’s key representative on Twitter and he holds much more weight in the Twittershere than the company itself. @whatleydude has the greater brand value, yet in theory will not be charged – as Stone insisted Twitter would not charge individual users.
Increasingly in the world of digital communications, it’s not what you know but what you share with the community that you have around you. Will we see a move to companies hiring people with a stronger brand value than their product or organisation? Does this happen anyway? Is it a new thing? Will this force people to be less transparent about the brands they represent?
Tags: Personal brand, social media, SpinVox, Twitter, Whatleydude
Digg It | Reddit | De.lic.ious
Comments (1)
February 11th, 2009 at 7:13 am Posted by Nick
I’d say there are lots of people out there who have secured great jobs based on their personal brand and its potential to bring in business or raise the company’s profile.
But that’s a dangerous game. Some have skills which match up to their standing, many don’t - so you have to look for the ability behind it or you’re just being seduced by perception rather than reality.
Ultimately I believe it’s still about the substance behind the facade. I’d rather have great people with the right attitude than mediocre ones who are arch self-publicists.
Post Your Comment