Careering ahead
PR remains one of the most popular graduate career choices in the UK and here at Ruder Finn, for every graduate we hire, there are another 40 who are disappointed. Despite this intense competition, gone are the days when graduates were willing to tolerate a few lean years to gain experience. It seems that increasingly graduates want it all and they want it now.
When things get tough in business, graduate recruitment appears to be an easy target for cost cutting and this is a situation that is causing a few sleepless nights among the class of 2009. In reality, this is a short-sighted approach. Graduate recruitment is not about filling immediate vacancies and meeting immediate needs, it is a longer-term investment in the business and the industry in general, ensuring a steady supply of SAEs and AMs a few years down the line.
Tags: graduate careers, recruitment
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