Monthly Archives: November 2016

Outspoken? Occasionally. But we prefer positively disruptive. We want to work with likeminded organisations and people.

The Ruder Finn Report: Taking internal communications out of its comfort zone

In 2016 we surveyed 100 internal communications (IC) professionals from a variety of industries, geographies, organisational structures and job functions. The survey revealed some of the key challenges faced by IC professionals today and explored the cumulative impact of these factors on the delivery of truly effective communications campaigns.


Step out of your comfort zone – giving internal communications the impact it deserves

Across the board we found that despite their best efforts, communicators are operating firmly within their comfort zone when it comes to Internal Communications.


How Google is helping us navigate through the Black Friday Sales

Over the past decade we’ve been gifted a fair few annual traditions from our lovely neighbours across the pond. First, the obsession with prom infiltrated our secondary schools. Then, we.


Do communications professions really ‘get’ their audience?

When you consider that support for Hilary Clinton and Britain’s continuing membership of the EU were strongest in urban, metropolitan areas, where most creative industries are based, we have to accept that much of our target audience (59m Trump supporters and 17.4m Brexiteers) and even some of our colleagues and clients might just hold a world view radically different from our own.