It’s a well-known fact that the corporate behemoth that is Apple Inc. has infiltrated its way in the majority of our lives. Whether it’s using the latest iPhone, to playing your music through iTunes – Some of us embrace this tech, whilst the others stage a stand against arguably the biggest brand the world has ever seen.
Last week saw the much anticipated release of the brand new iPhone 7. Its waterproof (ish), got a super duper double camera and comes with a whole host of funky new software features; including iOS10.
iOS10 isn’t just for those who are willing to queue from 3AM in the rain outside an Apple Store though; anyone with an iPhone 5 can download the new software straight onto their devices.
There are changes to pretty much every app on your iPhone when you download iOS10; from Notes and Mail, to the Phone, the Camera and the Calendar. Many of the features are more subtle than others; however the biggest change to note is the way we can now message on an iPhone, with Apple re-hauling Messages in its entirety.
Apple has introduced the iMessage App Store, where you can find apps created specifically for iMessage, bringing a brand new ability to display rich content (such as GIFs and images) within the app, allowing users to pop on their creative caps and communicate their emotions digitally in ways they’ve never been able to before. Who doesn’t want to let someone know you’re hungry by sending them an animated meme of a cat – right?!
There are so many other features on iOS10 Messages that get those ‘creative communication’ juices flowing. iMessage now has a variety of pretty cool screen effects, for example by simply holding down the send button, you can ‘pop’ over (pun intended) some bubbles or balloons to fill your friends screen. Tapback is another cool feature that lets you react to a friend’s message with a heart, thumbs up, thumbs down, a “haha”, two exclamation points or a question mark.
One of the most unusual features on iMessage is Digital Touch; this allows you to send several types of effects to your friends. You need tap or hold the screen in a particular pattern to unlock the different effects; ranging from a heart icon, to fireballs, kisses, heartbeats and even a heartbreak effect. Apple has taken a leaf out of Snapchat’s book too and now when you tilt your device into landscape mode with iOS10, your screen will switch to a allow you to handwrite text messages.
Alongside these features, there are now more than 100 new emoji to choose from in iOS 10, including new families, the gun-turned-water-pistol and the infamous taco — although it must be noted that the avocado is still nowhere to been seen.
iOS 10 is the most imaginative update yet. Apple has truly put a focus on the creative side to communication; attempting to make users feel real emotion behind each message sent. Gone are the days of ‘lol’ and ‘:@’ on iOS10 to relay that you’re happy or angry– Apple wants you to truly visualise how you are feeling and what you are trying to say to your peers. The creative communication revolution has begun!
Find out more about iOS10 at http://www.apple.com/uk/ios/ios-10/