Monthly Archives: April 2016

Outspoken? Occasionally. But we prefer positively disruptive. We want to work with likeminded organisations and people.

Virtual reality – the next big channel for internal communications?

If someone said virtual reality to me two weeks ago, I’d instantly think of those fighter jet simulators you used to get in theme parks – the ones that usually made you puke at the end.


Is openness an innovation too far for health tech entrants?

The challenge for would-be health and medtech disrupters is how to win the battle for hearts, minds and investment, while meeting the medical profession’s demands for proof of efficacy.

The future’s open


The danger of vanity metrics

The issue with vanity metrics is that they just don’t tell us that much, and they don’t matter nearly as much as one might think. They only serve to detail the current state of an activity, but present no insight into how that state was obtained or what measures should be taken.


The digital storage debate

Whilst the exciting prospect of permanence in data storage seems within our reach, for now, should we be storing all of our information digitally?


Time to be more connected

Robin Grainger has just joined us and will be driving what we call ‘Connected Communications’. He is tasked with defining and seizing areas of opportunity across all aspects of RF – domestically and globally – and building business, cross-functional teams and international collaboration.


Do you do a to-do list?

I admit it. I am a list maker. They bring order to the myriad of things I need to ensure I get done on a daily basis.


Translating virtual reality

VR content is difficult to explain. How can PR professionals take VR to consumers and creatives?