Monthly Archives: July 2014

Outspoken? Occasionally. But we prefer positively disruptive. We want to work with likeminded organisations and people.

Technology for Marketers: Are you Engaging Effectively?

Technology has changed a lot over the past ten years – stating the obvious here, but in the fast-moving world of technology, PR and marketing has had to adapt as well.

READ MORE

Nike vs. Adidas – who won the World Cup war on Instagram?

Want to know who won the Nike vs. Adidas hashtag war during the World Cup? Get a look inside Instagrams posted from the stadiums with RFI Studios’ latest findings from InstaCup.

READ MORE

our new website

Some of you may notice we’ve had a bit of a spruce up at Chateau Finn. Well, it was about time.

We’ve gone for a simple parallax site that is heavily focused on our portfolio of work and client services. We love it, hope you do too.

READ MORE
Kathy Bloomgarden CEO Ruder FInn

Our CEO featured on CNN’s “Leading Women”

Ruder Finn’s CEO, Kathy Bloomgarden, was recently featured on CNN’s “Leading Women,” an international business series that features high-profile women from around the world. In the segment, Kathy discusses her.

READ MORE
Metric, intuition

Is intuition dead?

Do we measure ourselves out of good ideas? Does our audience data give us a bum steer? And in the post-Steve Jobs world, are we assuming the public knows what.

READ MORE

the art of feedback

When you’re working on a busy, creative campaign, there are several points along the way when feedback is really crucial from a number of people.

One of the most common roadblocks that delays campaigns (often costing £££ and squeezing time and quality to deliver) is when key audiences misunderstand what they are being asked to do. Often through no fault of their own.

We’ve all sat through meetings where a poor creative is waiting for feedback on a hard sweated over concept and some eejit focuses on a typo….

…here are 5 things to consider when you’re asked for feedback:

READ MORE

old dogs / new tricks

At 38 I would like to think I am a little way off being considered ‘old’, but there is nothing like immersing yourself in the world of tech start-ups to.

READ MORE