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INSIDE mHealth: Wearable tech makes its way into clothing


Want stay up to date with the rapidly changing world of mHealth? INSIDE mHealth is the monthly round up from Ruder Finn that lets you do just that by delivering the latest news, trends, facts and stats direct to your screen.

This month’s INSIDE mHealth highlights include the future of wearable tech, Apple’s marketing investment in mHealth, the Instagram for healthcare professionals, the latest figures and reports on mobile health, this month’s best infographic and much more.


Digital health sensing clothes are next in wearables – Mobile Health News

Wearable technology is a relatively new trend but devices are already becoming small enough that they are actually making their way into clothing itself.

A great example is OMsignal, a tech apparel company that has just started producing undershirts that have sensors woven into the fabric. The shirt captures electrocardiogram (ECG) activity, breathing patterns and emotive states on a continuous basis and presents that data to the wearer via an app on their mobile device.

Although OMsignal still requires its users to wear a clip-on device, the company is working on reducing it to the size of a shirt button and actually getting it integrated into the garment itself.

Wearable tech is a vital piece in the puzzle for the success of mHealth but not everyone is willing to carry around yet another gadget and it is easy to forget to put on a device. Hence, the smaller and more integrated into our clothes these devices become, the more people will wear them and more a part of our normal lives mhealth services will become.

This Is What ‘Instagram for Doctors’ Looks Like – Theatlantic

Dr Joshua Landy, Toronto-based intensive care physician by trade, is the co-founder of Figure 1, a crowdsourced photo sharing app for health care professionals.


According to Dr Landy, physicians like to share interesting findings and, so far, they’ve been doing that via email or photo messages because the usual social media channels are unsuitable for sharing such sensitive data.

Now that Figure 1 has made these images available to the wider medical community, it’ll be easier for healthcare professional to share findings and learn from each other.

The app seems to have already caught the attention of the healthcare professional community as the number of users as already reached the thousands.

Wow of the Week: Apple video is a testament to mHealth’s global impact (and great marketing) – MedCity News

Early this year the new Galaxy 4’s fitness and health apps and wearable tech range showed that Samsung is the first smartphone manufacturer to take a serious step into mHealth.

Now Apple is responding with a heart-warming video showcasing how Apple mobile technology, including mHealth services, is changing lives across the globe.

[flash http://www.youtube.com/watch?v=PGtP6ZQ6Lt8]

The video shows how a Paralympic rower from Virginia uses Orthocare Innovations’ app, Galileo, to configure settings for her prosthetic legs. The iPhone app, she says, has made her life easier as it allows her to control the angle of her feet for rowing (and wearing heels) without having to visit her prosthetist.

This is a significant move for Apple as it shows an understanding of the marketing potential of mHealth for smartphone providers.

With two of the biggest smartphone manufacturers embracing mHeath it seems the concept may be on the edge of a tipping point into mass consumer awareness.

Frost & Sullivan Says mHealth Will Spark Healthcare’s Evolution – mHealth Watch

Experts and healthcare professionals have long been saying that mHealth has the potential to disrupt healthcare systems across the world.

Now, business-consulting firm Frost & Sullivan, has issued a new report confirming that mHealth will indeed be the catalyst for healthcare’s evolution.

The report highlights that mobility is a critical component for health technologies and applications, as it facilitates access to healthcare while providing better outcomes and lowering costs. But for this to happen, mHealth must be fully integrated into the physician workflow as well as in everybody’s life.

Frost & Sullivan’s report is inline with the findings of a recent study by Groupe Speciale Mobile (GSMA) and PricewaterhouseCoopers recently published in Pharma Times, stating that the adoption of mobile health could save the EU almost 100 billion euros by 2017 and add 93 billion euros in GDP.

Frost & Sullivan’s report comes just weeks before their North America Healthcare Director Daniel Ruppar moderates the “What’s Next for mHealth?” panel discussion at the 10th Annual Healthcare Unbound Conference & Exhibition, where mHealth opportunities and obstacles will be addressed. Stay tuned for more.



@bbcmediaaction speaking on development of mobile messages and the importance of user testing in India #mHealth #WDLive

27 May 2013

Ewan Davis

Digital Healthcare – Making the most of NHS IPR http://t.co/Y8UrAoPCAj #ipr #ccio #HANDIHealth #nhsengland #hsjinov @tkelsey1

4 Jun 2013

Weber Shandwick Tech

We’re on the cusp of a mobile healthcare revolution, says @RachCarrell of DrThom. Tech no panacea but part of solution. #mobileworld13

19 Jun 2013


A full review of the #SmartBodyAnalyzer on @OxGadgets by @JonnyLerwill http://t.co/UHA8tDKvIa #mHealth #DigitalHealth #QuantifiedSelf #IoT

5 Jun 2013

Alex Butler

The FDA launches first inquiry into medical iPhone app http://t.co/pET2RbFbbi #mhealth #hcsmeu #hcsm #pharma

30 May 2013

Digitas Health

The biggest game changer in #mhealth? Gamification. Read June Dawson’s expert take in @PMLive before #TD13: http://t.co/mKb93Ds1j9

7 Jun 2013


This infographic by mHealth Watch illustrates the stellar growth that the mHealth industry is experimenting, and as well as the overwhelmingly favorable sentiment of consumers and healthcare professionals towards mobile health technologies.


Check the full infographic for more information.


Health2.0 London: Mobile health sensors

WHERE: London

WHEN: 3 July 2013

The promise and perils of mHealth

WHERE: Florida

WHEN: 11 July 2013

Digital Health Days

WHERE: Stockholm, Sweden

WHEN: 21-22 August 2013


A little bit about us.

A couple of weeks ago we’ve announced that we’ll be providing communications and digital support to Creative Skills for Life (CSL), an organisation that uses digital technologies, including mHealth, to improve the quality of lives of young people across the UK.

In addition to this, Ruder Finn’s head of Corporate and Technology, Emma Sinden has been asked to be on CSL panel of advising experts alongside Alex Abbott, the CTO of the NHS Commissioning Board and Dr Mark Gaze, the chairman of Children’s Cancer and Leukaemia Group and Consultant at Great Ormond Street and University College Hospitals.

Lastly, take a look at some of the coverage we’ve already got outlining the work we’re doing with Creative Skills for Life:

Ruder Finn wins Creative Skills For Life brief – Gorkana

Ruder Finn to work with Creative Skills for Life – FeaturesExec

Healthcare app competition offers £100,000The Telegraph


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