Monthly Archives: July 2010

Outspoken? Occasionally. But we prefer positively disruptive. We want to work with likeminded organisations and people.

Jargon Watch: Gruen Transfer

Put simply the Gruen Transfer is when the confusion of a shopping experience sets in wearing down our determination, changing the consumer from a destination shopper on a mission to.


What is a brand manager any more?

This post sprang out of a Twitter conversation that was started by Graham Brown. Graham felt that the term brand manager no longer had meaning in the modern marketing world..


Jargon Watch: nearsourcing

Due to increased shpping costs: the cost of containers, fuel, insurance, improved worker’s conditions in China and increasing costs for lines of credit some are wondering whether manufacturing jobs will.


Is the paywall worth it?

Today sees the disappearance of The Times and The Sunday Times behind the dreaded paywall. An introductory offer of £1 per week for the first 30 days, and £2 per.


Good Values = Good Business

Earlier this week, I was at a lecture at the RSA where Sky’s Adam Boulton was in conversation with Stephen Green, chairman of international banking group HSBC. They had both.