Monthly Archives: March 2009

Outspoken? Occasionally. But we prefer positively disruptive. We want to work with likeminded organisations and people.

Malaria Consortium Selects Ruder Finn to Support World Malaria Day 2009

Malaria Consortium Selects Ruder Finn to Support World Malaria Day 2009 Ruder Finn UK has been appointed by the Malaria Consortium to spearhead an advocacy and communications programme around World.

READ MORE

Hot Property: It’s hotter than you think

Everyone knows that we have to reduce our carbon emissions. You can’t read a newspaper or a blog post without coming across the words ‘climate change’ or ‘carbon emissions’, generally.

READ MORE

We’d rather go topless than wear fur

Brand Republic recently reported that the animal rights charity Peta have dispensed with their usual string of models/actresses/ celebrities and instead hired strippers for their latest ad campaign. The tag.

READ MORE

POM-to-P switching, the media and all the perils in-between

Although this piece covers POM-to-P drug switches (taking a prescription only medicine, POM, and making it available through Pharmacy, P) the principles discussed apply to any form of product launch,.

READ MORE

Better health for the children in Africa? – Simple programmes will suffer from the global economic woes

Written by: Guest Blogger, Professor Alan Fenwick, Professor of Tropical Parasitology at Imperial College Professor Alan Fenwick is the director of the Schistosomiasis Control Initiative in the Department of Infectious.

READ MORE

Brand and deliver?

I attended an industry awards dinner last week and, as is customary with these events, much alcohol was consumed and much debate was had.  I’m writing this because one of.

READ MORE

Comic Relief – Social litmus test on charitable giving in the recession

Friday sees the twelfth Red Nose Day celebrated in Britain for Comic Relief. Last year’s Red Nose Day smashed all records, raising a massive £40.2m. I will be intrigued to.

READ MORE

Minister’s “NICE” Recommendations Don’t Go Far Enough

The National Institute for Health and Clinical Excellence (NICE) has been a source of much debate since it first came into being in 2005 with the remit to assess medicines. .

READ MORE

Slumdog Millionaire – what is all the fuss about?

Slumdog Millionaire is undoubtedly the movie of the moment with its endless awards and accolades. This rags to riches tale, where the slumdog hero Jamal wins Who Wants to Be.

READ MORE